Highlighting its newest itinerary, American Cruise Lines on Monday officially welcomed its second Coastal Cat ship, American Glory, in Key West, Florida.

Sailing round trip from St. Petersburg, American Glory will visit Punta Gorda, Marco Island and Key West on its seven-night Florida Gulf Coast & Keys itinerary from January 26 through March, and then again in November and December. Glory’s sister ship, American Legend, is scheduled to sail the same itinerary beginning in November.

Both ships are part of American Cruise Line’s ‘Project Blue,’ a fleet of 12 small ships, carrying 100 passengers each, designed to sail almost every domestic US itinerary. The Coastal Cats will sail the east coast from Maine to Florida throughout 2024 and 2025.

At the christening ceremony for American Glory, American Cruise Lines president and CEO Charles B. Robertson introduced the ship’s godmother, Key West mayor Teri Johnston.

“Docking in Mallory Square is a privilege, and we are honored to be a new small piece of the Key West community,” he said.

American Glory has four decks, a unique catamaran bow, an elegant interior design and private balconies, as well as a restaurant, casual café and fitness center.

American Cruise Lines is building five ships in 2024, and will operate 19 ships and cruise more than 50 domestic itineraries, ranging from six to sixty days, in 35 states, including both coasts and many rivers in between. All the ships are American-built, flagged, and crewed.

Celebrity Cruises is taking extraordinary steps to keep its Galapagos customers safe. Silversea is canceling a cruise in the Red Sea. From South America to the Middle East, political unrest continued to keep the cruise industry—and the travel advisors who sell its products—on their toes last week.

Celebrity, last week, issued an advisory asking guests booked on Galapagos cruises on Celebrity Flora, Celebrity Xploration and Celebrity Xpedition to not arrive in the country until the day before their sailing.

c, the pre-departure arrival point for many guests, is considered its most dangerous, as its ports have become a hub for drug smuggling. Ecuador’s President Daniel Noboa has declared a state of “internal armed conflict” and imposed a nationwide state of emergency and nighttime curfew after a wave of gang violence in which armed men interrupted a live TV broadcast and took more than 100 prison staff hostage.

Lindblad Expeditions has cancelled two cruises in the region that were scheduled to sail on January 12 and 13, National Geographic Endeavour II and Islander II “out of an abundance of caution,” and noting a “lack of clarity” regarding air travel. Celebrity Cruises is taking extraordinary steps to keep its customers safe. Silversea canceled a call in Manta, Ecuador, on Silver Nova, which is sailing a 71-day roundtrip sailing around South America, and Azamara canceled a stop as well. Intrepid and G Adventures posted travel alerts on their websites informing travelers of the 60-day state of emergency and noted they are monitoring the situation carefully.

Celebrity issued an advisory asking guests booked on Celebrity Flora, Celebrity Xploration and Celebrity Xpedition to not arrive in the country until the day before their sailing.

In a letter sent January 10, Celebrity stressed that cruises are not cancelled But, guests who feel uncomfortable can cancel their bookings with a full refund and have the opportunity for price protection on future voyages when they book a new cruise before 2025. Celebrity Cruises also will reimburse guests for any fees they incur for changing their inbound flights.

Guests who are sailing on the three ships will be housed at the new Holiday Inn, in a secure area near the airport, and are asked not to leave the hotel. Celebrity staffers will escort guests as they transfer to the hotel and on to their flights to Baltra.

All pre- and post-cruise excursions in Ecuador have been suspended.

“Any Celebrity pre- or post-cruise packages in Ecuador will be cancelled and refunded, as these will no longer take place. For independently purchased pre- or post-cruise purchases, we recommend you cancel these, and we will review refund requests,” Celebrity Cruises said in the letter.

Celebrity says it is closely monitoring the situation and may still cancel cruises if the situation deteriorates.

Mariscal Sucre Quito International Airport in Quito and José Joaquín de Olmedo International Airport in Guayaquil remain fully operational, but American Airlines, JetBlue, Spirit Airlines and United Airlines all have canceled some flights, and American, Delta, LATAM and United have issued waivers for travel to the country.

In the Middle East, meanwhile, trouble in the Red Sea and Yemen has more cruise ships scrambling to find alternative routes.

After making changes to the itinerary of the last sailing, Silversea last week canceled Silver Moon’s January 16-26 sailing of the Silver Moon Muscat-Dubai itinerary and is “in the process of informing affected guests and their travel agents of the reprotection options. Our global security team continues to closely monitor the situation in the region and will make any additional changes if required,” a spokesperson told TRO.

The cruise was scheduled to visit several destinations in the Middle East, including Saudi Arabia, Bahrein, Qatar and the United Arab Emirates.

Affected passengers will receive different compensations, including refund of the fate of the cancelled cruise portion, and Future Cruise Credits (FCCs).

But the January 26-February 11 sailing remains scheduled, as are future voyages.

MSC Cruises, meanwhile, has rerouted MSC Poesia’s 115-day world cruise, which now will circumnavigate Africa instead of passing through the Suez Canal and the Red Sea.

United Airlines and Alaska Airlines canceled more than 350 flights on Monday, representing 8% of United’s schedule and 20% of Alaska’s, as the FAA grounded 171 Boeing 737 Max 9s airplanes following an incident on Friday.

Alaska Airlines said passengers whose flights are canceled will be moved to the next available flight, or can request a change or a refund without incurring fees under a flexible travel policy. United said in a post on X (formerly known as Twitter) that it is working with customers to find other travel options.

A door plug blew off an Alaska Airlines flight in midair, leaving a gaping hole and howling winds that caused the plane to depressurize, forcing the plane to return to Portland, Oregon, minutes after takeoff.

Two seats were destroyed on the aircraft—but they were unoccupied. And because the accident occurred right after take-off, everyone was wearing seatbelts (though some expressed concern over babies being held by their mothers instead of being placed in car seats). None of the 171 passengers and six crew members aboard was seriously injured.

Investigators are looking into how the door plug—a panel where an optional emergency exit can be placed if passenger capacity is high—was fastened before it blew out of the plane. The door plug has been located in the backyard of a teacher in Portland, Oregon, but the plane’s cockpit voice recorder was inadvertently taped over.

Another version of the Max, a 737 Max 8, was involved in two crashes that killed hundreds of people in 2018 and 2019. And last month, Boeing urged its customers to inspect more than 1,300 Max planes for possible loose bolts in the rudder-control system.

Boeing stock fell 9% in early trading on Monday. In a research report, Morningstar said that while the impact would not be material, “the dramatic nature of the flaw will have the effect of once again calling Boeing’s product governance into question by customers, regulators and the flying public.”

Disasters are following one another in Japan, where two airports are closed and searchers are looking for survivors of a 7.5 magnitude earthquake that rocked the western coast on Monday.

Japan’s Tokyo Haneda Airport is closed following a crash between a Japan Airlines jet and a Coast Guard plane on its way to provide earthquake relief.

The coastal city of Wajima, home to more than 27,000 people, appeared to be among the worst hit; CNN reports 15 dead there, as well as smoldering fires and destroyed buildings. At Noto Airport, damage to the terminal and its access roads has left about 500 people. Officials say the airport will be closed until at least Thursday.

At Haneda Airport, meanwhile, all 379 people on the passenger plane, JAL flight 516, were safely evacuated, but five crew members on the second aircraft, operated by the Japan Coast Guard, were killed.

The majority of departures from Haneda Airport are now canceled and it’s unclear when flight services will resume, Japan’s NHK news reports.

MSC Cruises today welcomed its fifth US-based ship, the Fantasia-class MSC Divina, to her new homeport in Miami.

Beginning this weekend, MSC Divina will sail a variety of itineraries to the Caribbean, Central America—and Mexico—including 3-day trips to Nassau and MSC’s private island at Ocean Cay; 7-night trips that include Isla de Roatan (Honduras), Belize City (Belize), Costa Maya and Cozumel (Mexico), George Town (Cayman Islands), Ocho Rios (Jamaica), Nassau and Ocean Cay; and 11-night voyages that include Montego Bay (Jamaica), Cartagena (Colombia), Puerto Limon (Costa Rica), Isla de Roatan (Honduras), Oranjestad (Aruba), Cozumel and Ocean Cay.

A limited-time flash sale this weekend will give potential sailors a chance to try the ship, or any MSC ship sailing from Miami or Orlando, at reduced prices starting at $109. Trips must be booked by December 18.

Introduced in 2012, MSC can hold up to 4,345 passengers and 1,388 crew members. There’s a 4-D theater and four pool areas, including a 22,507-square-foot Aqua Park, as well as eight restaurants, 12 bars and lounges, an MSC Yacht Club with floor-to-ceiling windows, and a Thermal Suite.

Also sailing the Caribbean will be MSC Seascape, Seashore, Seaside, Meraviglia and Magnifica.

South America also will have six ships this winter: MSC Grandiosa, Seaview, Preziosa, Musica, Lirica and Armonia, sailing a series of itineraries to Brazil, Argentina and Uruguay.

MSC also will have a winter presence in the Mediterranean, the Middle East, North Europe, Asia, and South Africa.

Alaska Air Group Inc. on Sunday announced a plan to acquire Hawaiian Holdings Inc. Alaska’s $1.9 billion offer is almost four times the current price of Hawaiian shares, which have been pummeled this year by the Maui wildfires, high fuel costs and engine recall issues on some of its Airbus SE planes.

In a joint announcement, the airlines said the merger will allow them to compete effectively, expand destinations and entrench the newly combined carrier on the West Coast. The newly combined company will have a 25% share of the US domestic market. Alaska Air will remain the fifth-largest carrier in the United States, behind Delta Air Lines, American Airlines, Southwest Airlines and United Airlines — all of which grew to their current size with the help of mergers. Alaska Air will have 365 aircraft, 31,200 employees and 54.7 million annual passengers; it will be based in Seattle, and Honolulu will become an Alaska Airlines hub, where pilot, flight attendant and maintenance bases will remain.

Should the agreement be approved by antitrust regulators, the combined airline will be part of the Oneworld airline alliance, which Alaska joined in 2021. It will serve 138 destinations, including 29 international markets.

During a Sunday conference call with investors, Alaska emphasized Hawaiian’s long history of profitability. The carriers said the deal will offer travelers more opportunities to fly to and from Hawaii; now, Hawaiian mainly connects the state to major airports in the United States, Japan, South Korea, Australia and New Zealand, while Alaska flies throughout the United States, and to Mexico and Central America. Insiders noted that the combination of Alaska and Hawaiian will give the new company control of the Hawaiian market, one of the world’s most popular tourist destinations. Over the past year, Hawaiian sold about 22% of all flights to Hawaii, more than any other airline; that number would climb to 38%, more than double that of the next competitor, United Airlines.

United, the fourth-largest carrier, controls about 16 percent of the market, according to federal data. Alaska controls about 6.4 percent of the market today, a share that would grow to 8.2 percent after its acquisition. JetBlue controls about 5.5 percent of the market today, but that would nearly double in size if it is successful in completing its purchase of Spirit.

Alaska Airlines CEO Ben Minicucci said consumers will continue to see both brands, but work groups from the two airlines will be combined under a single collective bargaining agreement.

The merger still must get past the Department of Justice (DOJ), which has successfully challenged partnerships between JetBlue and American Airlines and JetBlue and Spirit, citing antitrust concerns. But Minicucci said less than 3% of the network routes of the two airlines overlap.

Celestyal is sprucing up its offerings for 2024, adding two ships, three countries and six ports to its Mediterranean offerings.

Just two weeks after acquiring its second new ship, Celestyal Discovery, the company announced new itineraries that include Croatia, Montenegro and Italy, with stops in Kefalonia, Katakolo and Corfu in Greece; Dubrovnik in Croatia; Kotor in Montenegro; and Bari in Italy.

Celestyal Discovery now will join Celestyal Journey in Athens, where they will both undergo multimillion-euro winter refurbishment programs ahead of the new season, which starts in March 2024. Discovery then will take over the itineraries of Olympia.

Celestyal Journey’s new seven-night “Heavenly Adriatic” cruise will feature full days in Kefalonia, Kotor, Bari, and Corfu, as well as a late-night stay in Dubrovnik. It is now on sale as part of Celestyal’s holiday promotion, with special deals from $579 per person, for bookings made through November 30, 2023.

Celestyal also will update two other sailings, replacing the Three Continents itineraries on March 9 and 16 with the popular “Idyllic Aegean” itinerary, round-trip from Athens, and calling at Thessaloniki, Kusadasi, Heraklion, Mykonos, Santorini, and Milos.

Free Cruise for Guests Impacted

For guests already booked on the Celestyal Journey itineraries departing Athens on March 2, 9, and 16, 2024, Celestyal is offering a free “Three Continents” cruise, which can be redeemed at any time in the next three years. Guests holding reservations on the updated March 2024 itineraries will be re-accommodated on the updated sailings on Celestyal Journey or another suitable option, and those who retain their booking dates on the updated itineraries will be eligible for the free cruise offer.

Celestyal also will “of course be preserving agent commission on all rebooked cruises,” said chief commercial officer Lee Haslett.

“Our team is set to make waves across the industry next season, with new destinations, a completely updated fleet, a fresh new brand identity, and a renewed sense of direction,” Haslett said. “As a business, we really do take the time to listen to customer and agent network suggestions—and Italy, Croatia and Montenegro came out on top.”

As water levels in a major Amazon tributary drop to the lowest levels in recorded history, Viking has rerouted its cruises on the river and switched passengers to a fully Caribbean itinerary.

After months without rain in the Brazilian rainforest, tributaries to the Amazon have been drying up, leaving boats stranded. The port of Manaus, at the point where the Rio Negro and the Amazon meet, recorded 13.59 meters (44.6 ft) of water on Monday, the lowest level since records began in 1902.

“As you may be aware, historically low water levels along the Amazon River have restricted river traffic. We have been closely monitoring the situation to determine the impact on your itinerary. At this time, we anticipate that water levels will remain too low for your ship to safely navigate the affected area. Unfortunately, the situation prevents us from operating your voyage as planned,” Viking said. “We recognize that you may have chosen this particular itinerary to explore the Amazon River, and we share in your disappointment.”

Viking Sea now will add San Juan, Puerto Rico; Philipsburg, St. Martin; and Saint George’s, Grenada to its Amazon & Caribbean Adventure itinerary to replace the scheduled days on the Amazon. In return, guests are being offered a $500 per person shipboard credit and a future cruise voucher for 30% of their paid cruise fare.

For Avalon Waterways, which also sails the Amazon, the water depth is not an issue, as its ships carry just 44 guests. “Our cruises are still being offered, providing Avalon guests a full—and fully immersive—Amazon vacation,” Avalon Waterways president Pam Hoffee told TRO.

A new private jet partnership will allow seamless connections with Delta itineraries; a new class of premium airport lounges is coming; NDCs are on the way, but not right now; and sustainability is a key long-term goal.

Those are the takeaways from Steve Sear, Delta Airlines EVP of global sales and distribution, at the opening session of the Global Travel Collection’s Elevate conference in New York today.

Chatting with Internova Travel Group’s EVP of partner relations Peter Vlitas, Sear promised that Delta’s investment in Wheels Up private jets will allow customers to get off a Delta flight and onto a jet in a partnership that delivers 100% on-time performance. “Operational excellence is going to be the foundation,” he promised. “It has to be 100%—they expect that jet to be there, to know the tail number. It has to work every time.”

Premium customers also soon will get a new kind of airport lounge, curated like the lounge in Charles de Gaulle in Paris, with a full dining experience. The first is scheduled to open in Los Angeles in Q3 2024, then in New York, Atlanta, Seattle and Detroit. “We learned from Virgin that sky clubs are important,” Sear said. “People see it as an experience.” Delta has opened nine new lounges in the past 15 months, adding 5,000 seats, and is enlarging others, including those in all eight of its hubs.

With the complexities of NDC plans, meanwhile, Delta’s first priority is to do no harm to the travel advisor. “For us, NDC is a small subset in our distribution strategy; we want to be where the customers want to engage Delta, and our commitment is to be best in class in every one of those channels,” he said. “We believe the change to NDC is inevitable and we are committed to that, but in an evolutionary way, not a revolutionary way; we are going to do it right, and make it as simple as possible.”

Also in the Delta game plan is a focus on sustainability. “We can’t be a dirty industry, that’s just not going to be a long-term viable situation so we are all 100% committed.” Delta has gone plastic-free on its planes except for coffee cups and is electrifying all ground service.

Uniworld Boutique River Cruises will add two new ships to its fleet, and begin sailing one in 2024 and one in 2025.

The S.S. Victoria and S.S. Elisabeth—formerly Crystal Cruises’ Crystal Bach and Crystal Mahler—are being leased from Seaside Collection under a three-year, bareboat charter agreement. They will sail with an all-Uniworld staff and offer Uniworld’s amenities, to create “the signature Uniworld experience on existing itineraries,” the company said.

The two identical ships hold 110 guests in 55 suites and staterooms, each with full-length windows opposite king-sized beds, and adjoining suites that offer two-bedroom accommodations. They also have a massage room, gym, bistro for snacks, rooftop bar and grill, and fine dining restaurants featuring farm-to-table cuisine gathered daily by the chef in each destination.

S.S. Victoria will sail the Rhine for the 2024 season, beginning in March in Amsterdam with an 8-day “Holland & Belgium at Tulip Time” cruise through Belgium and The Netherlands. Then it will sail the 8-day “Castles Along the Rhine” itinerary from Basel to Amsterdam, the 10-day “Magnificent Moselle and Rhine” itinerary and the 8-day “Belgium Holiday Markets” round-trip from Brussels.

“The S.S. Victoria and S.S. Elisabeth are unique vessels that we know our guests will love, featuring a modern design, some of the largest suites on the rivers, and an ambiance that exudes contemporary luxury. Onboard, guests can expect our Tiny Noticeable Touches throughout every aspect, from the impeccable service provided by the Uniworld crew they know and love to the multitude of all-inclusive amenities available to them,” said Uniworld president and CEO Ellen Bettridge.

The S.S. Elisabeth is scheduled to sail the 2025 season, though no details have yet been released.

American Cruise Lines continues to provide US river cruising with a look at their 2024 cruise season. With a total of 125 US ports of call and nine new itineraries, ACL has big announcements out.

Leading the announcement is two new 100-passenger ships, Coastal Cats, American Liberty and American Legend. These are the 3^rd and 4^th ships of the American series which will include 12 total. The first two coastal cats already in operation are American Eagle and  American Glory. Slated to sail New England, Chesapeake Bay, Hudson River and Florida, the American Liberty is set to cruise in June 2024 while American Legend is set for October 2024.

Adding to the 19 ships they will have in operation by October of next year are new itineraries. Including longer cruises like the 60-day itinerary exploring 20 states (August 16^th to October 14^th) and the 35-day Civil War Battlefields cruise exploring 20 Civil War battlefields (May 3^rd to June 6^th).

They’ve also announced new 2024 cruises at National Parks. Including Denali Fjords and Glacier Bay National Parks in Alaska, and Smoky Mountains National Park. Also available is the multi-national park cruise of Glacier, Yellowstone, and Grand Teton along the Colombia and Snake Rivers.

With new departures, new ships, more itineraries than featured here, and a maximum range of 90-180 guests per cruise, American Cruise Lines looks to be growing into the booming interest in cruises.

In a major change to its business model, Avoya Travel this weekend announced a new program that offers 100% commission on some bookings to its top agents.

Under the Elite 100 program, top-producing Avoya agents who book a customer of their own, and not an Avoya lead, will keep 100% of the commission rather than the current 80%. The program defines top producers as those who have earned $50,000 in commission from customer travel in the past 12 months.

Avoya’s model traditionally has focused on customer leads that Avoya pushes out to its travel advisors, making it an especially attractive host for newcomers to travel. Its Million Dollar Expo in Seattle last week, for example, hosted 10 travel advisors who sold $1 million in travel in their first year in business, much of it thanks to Avoya leads.

Recent research has shown that the industry has changed, Avoya co-CEO Jeff Anderson said at a press conference announcing the program, “we haven’t changed our compensation plan for 15 years.” In today’s market, “most independent advisors aren’t looking for everything we offer, and there’s a bit of a misconception that you only went to Avoya because they offered leads. That’s pretty cool, I think we’ve by far had the best program in terms of that. But if somebody thought that’s all we were about, then we’ve missed an opportunity. We needed to change up our message so the industry knows we’re as much of a host as everyone else.”

Of the 90 agencies that joined Avoya in August, more than 80 are brand new to travel, Anderson said; “that’s where the vast majority of our network comes from. There’s nothing more important than bringing great people into this business, and the more we sell the better it is for everyone.”

Still, though, Avoya doesn’t want to lose its very best experienced advisors; “ultimately, we want to build the host agency of the future.”

The research also found that Avoya customers spend 60% more on their vacation than the average agency customer, Anderson noted, so even an 80% split will be profitable.

Avoya currently has about 1,800 travel advisor members and hopes for 2,000 by year-end, up from about 1,600 in 2019 and 1,500 in 2022.

For more on the Avoya announcement and reactions to it, please see my column here at Travel Research Online on Friday.

There was so much good advice at the Avoya Million Dollar Expo in Seattle last week that I guess you just had to be there to absorb it all. But here are some highlights:

You don’t have a responsibility to tell your clients about commonly known issues like COVID, says travel attorney Mark Pestronk, but if you read in the trade press (where a client would not normally be) that a supplier is having financial problems, you do have a legal responsibility to advise your customers. Have them sign a disclaimer (there are several on his website, Law Offices of Mark Pestronk, P.C. – The Travel Law Office – Legal help for Corporate Travel – Online Travel Agencies – Home Based Independent Travel Contractors). And for heaven’s sake protect your assets from disgruntled clients and the IRS with an LLC. E&O insurance in most cases covers damages but not legal expenses, which can add up to $50,000 in a case that involves death or injury. Always sign contracts in the name of the LLC and not your own—and note that if you deduct travel expenses as a business expense, you are five times more likely to be audited if you file on Schedule C than if you file as an LLC.

Grow your business by creating a simple referral program of some kind. Reach out to your Pied Pipers and incentivize them to talk about you. And don’t forget to celebrate them, perhaps on a Facebook page for only your top customers. In any case, always send an email asking for feedback and for referrals when clients return from a trip. (Travel advisor Carri Kersten, of Carri Kersten Travel Design, told me that during Covid she raffled off a $10 gift certificate to a local business to anyone who shared her Facebook posts or tagged a friend. In return for an $80 expenditure over eight weeks, her followers quadrupled, from 500 to 2,100.)

Keep two questions top of mind when meeting with suppliers: Does my client base have synergy with your product? And, can you help me develop a client base that matches your product?

Celebrity’s new round of shorter Caribbean cruises that stop at Perfect Day in CocoCay offers travel advisors a great opportunity to try the ever-improving product. While you might not think of RCCL’s private island as a perfect fit for Celebrity clients, the itineraries included have seen a high number of immediate bookings as soon as they are announced.

Need a little inspiration? Envision how other people’s lives are better because you are living your dream, says keynote motivational speaker Lucia Onieva (Life and Relationship Coach | Lucia G Onieva | Life Aligned). Write down your dream and then “bring your people into your dream” by visualizing how it will positively your family and your customers.

Don’t overlook the value of selling air. Every single day travel advisors have to prove their value to their customers, and part of that proposition is having a conversation about air. Things will go wrong and you will have to be an advocate for your customers, but you can charge the customer and also retain them by being their airline and travel document advisor.

It’s a new destination and a new kind of resort for Club Med, which will be hunting for big-spending tourist game in South Africa. In 2026, it will open its first resort there—plus an accompanying luxury Game Lodge that offers a Club Med-branded luxury safari experience. And in another new tack, there’s even the very first Club Med Surf Club.

The beachside Club Med Tinley will be in Tinley Manor, an area known for its Bottlenose dolphins, on the Dolphin Coast of KwaZulu-Natal. It’s a lesser-known province for tourists, known for its warm climate and stunning white-sand beaches. The surf-lifestyle themed property will include 342 rooms, 64 suites, and a convention center.

Guests also will have the opportunity to go on a Big Game safari in Northern Natal, based in the new 80-room luxury lodge Club Med is building, a 3.5-hour drive or 40-minute flight away.

Club Med Tinley will feature design, entertainment and food and beverages inspired by the location, climate, and cultures of Southern Africa, in both Premium rooms and Exclusive Collection accommodations.

Like all properties in the chain, it will offer family activities, land and water sports, and a kid’s club with tailored facilities and certified staff, as well as the Surf School at Club Med. Wellness enthusiasts will find an “indulgent spa,” fitness center, yoga school, and adult-only Zen pool and bar.

Club Med Tinley is a collaborative partnership between Club Med and the Collins Residential Consortium. Its sustainability efforts include a “Bye Bye Plastic Program,”  Green Globe sustainable tourism certification and eco-certified construction, and a partnership with Agrisud, a not-for-profit group designed to incorporate products from local businesses in its supply chain.

Kind Traveler, the socially conscious booking platform, has launched a new program to empower travelers to positively impact the communities they visit.

Following a six-month global pilot that raised $73,000 in donations for seven charities, the new Every Stay Gives Back (ESGB) program has fully launched, and now includes 30 hotels and 17 charities in 19 destinations.

Following the principles of responsible tourism, 100% of the proceeds of the program will be donated directly to participating local charities, whether the client books through the hotel or through a third party.

The program makes it easy for guests “to plant native trees in Hawaii, support wildlife rehabilitation efforts on Catalina Island, fund local schools in Belize, Dominican Republic, and Costa Rica, and much more,” said Jessica Blotter, Kind Traveler’s CEO.

ESGB is a formalized third-party giving program where a portion of every guest stay is donated to a local charity designated by the hotel. Travelers also are given suggestions of other ways they can get involved and help local communities. Kind Traveler verifies and tracks the monthly donations and makes it easy for hotel and destination partners to communicate their initiatives to guests and stakeholders.

Kind Traveler has a portfolio of more than 350 hotel, destination and charity partners in 25 countries.

Virgin Voyages has indefinitely delayed the launch of its fourth ship, Brilliant Lady, citing staffing, supply chain and construction issues.

Brilliant Lady was supposed to set sail in December; but Virgin now has canceled its two festive inaugural sailings, a five-day roundtrip Christmas cruise from Miami and a seven-day New Year’s Eve from Miami, and its regular sailings from San Juan in January, March and April and the April 20 repositioning cruise from the Caribbean to Europe. No firm start date is being announced at this time.

Sailors, as Virgin calls its guests, can switch to similar itineraries on Scarlet Lady or Valiant Lady. Virgin likely also will offer refunds to those who wish to cancel altogether, though it has not yet announced what the policy will be.

The delay follows in the steps of Scarlet Lady and Resilient Lady, both of which also were delayed.

CLEAR lovers will lose one benefit of the program in 2025, as the TSA says it will begin requiring them to produce a REAL ID or passport at airport checkin.

The CLEAR program is based on two premises: it takes you to the very front of the checkin line, and its biometric checkin process means you do not have to pull out your ID. But beginning in May, 2025, that second advantage seems about to disappear.

TSA in July announced it already is screening a limited number of randomly selected CLEAR travelers after “security incidents.” There reportedly have been three cases in which travelers managed to get through the CLEAR line without having valid ID, prompting a congressional investigation.

For an annual fee of $189 (plus $60 for up to three family members), CLEAR offers its own lanes at TSA checkpoints in more than 50 airports. Rather than standing in the ever-growing checkin lines, travelers walk up to the CLEAR kiosk, scan their eyes or fingerprints, and then are guided to the very front of the checkin lines, including the Pre-Check line if they are eligible.

While the cost may sound high, many credit cards cover the fee, promotions often are available, and frequent travelers from busy airports find the program to be a great timesaver.

It’s a complicated world out there and travel is getting more difficult. So it’s no surprise that the value of a professional travel advisor is on the rise.

Indeed, a new study from The Travel Institute shows the value of education for travel advisors. Those who are certified earn almost 24.3% more per year then those without any certification—and they book 26.5% more in annual sales, according to the Changing Face of Travel Agents 2023 survey.

When it comes to advanced training, travel advisors who have earned the Destination Specialist or Lifestyle Specialist designation from The Travel Institute have annual incomes averaging 17.8% more than those who have no industry certification, and 6% more than those with other certifications.

Beside formal training, the study noted, travel advisors stay current with what’s happening from supplier communications (87%); trade media (66%); and social media (65%).

A whopping 96% of travel advisors used Facebook, followed by 61% on Instagram; 34% on YouTube; 30% on Linked In; and 18% on TikTok.

Travel Institute president Diane Petras noted that advanced training of travel advisors benefits suppliers as well as clients. “As an industry, we’ve re-earned travelers’ trust in recent years and we need to continue to support quality agent education to ensure we keep it,” she said.

Looking forward, she noted that in 2024 travel advisors are expressing the most interest in courses involving destination knowledge (70%), followed by supplier products (63%).

The Travel Institute provides both free and for-purchase educational options for travel advisors at all levels, including new agent training, certification, specialization and destination courses, free webinars, and an unlimited, and continued learning program through the Premium Access online library.

“Cue the Junkanoo band,” says Carnival Cruise Line. When its new private port opens on Grand Bahama in November, it will be named Celebration Key, the company announced today.

With the opening, Carnival joins a popular trend toward having its own unrestricted access to land after a day at sea. Celebration Key will offer a mile-long white-sand beach, and Bahamian-themed retail, food and beverage options. “Invoking the natural beauty of Grand Bahama, every day at Celebration Key will be a celebration of our guests’ own making with a variety of experiences and something for everyone,” said president Christine Duffy.

With a capacity of 2 million guests a year, Celebration Key will be able to accommodate two Excel-class ships at once. It will be used by at least 10 ships from multiple homeports beginning July 2025.

More details will be released in late September, Carnival said.

Two ships made news this week, as Viking debuted the Viking Aton in Aswan, Egypt, and MSC Meraviglia began its first Bermuda sailing from its New York homeport.

In Egypt, the Viking Aton, like its identical sister ship the Viking Osiris, was specifically built to navigate the Nile. It will carry up to 82 guests in 41 staterooms.

Viking’s Egypt fleet now includes four ships, and one more will be added in each of the next two years.

Viking Aton will sail the 12-day Pharaohs & Pyramids itinerary, which includes 3 days at a first-class hotel in Cairo, a flight to Luxor and an 8-day roundtrip cruise on the Nile River. There are also pre and post extensions, including London, Istanbul, Jerusalem and Petra.

In the United States, meanwhile, MSC Meraviglia sailed from Red Hook, Brooklyn, to Bermuda for the first time. In September and October she will sail north, stopping in Newport, RI; Boston; Portland, ME; New Brunswick, Saint John, Canada; and Charlottetown, Prince Edward Island. A back-to-back sailing beginning September 18, 2023, will combine the two, carrying guests south to Bermuda and then north to see the fall foliage.

Las Vegas—The rich are getting richer, they say. That’s great news for the travel industry, especially for travel advisors and suppliers who focus on the luxury end.

It was a happy crowd at the Virtuoso Travel Week conference last week, where the association’s target clientele of high-net-worth travelers, those with over $1 million in assets, grew even faster than expected in every market in the world.

“We expect 16 million new high-net-worths to be created in a five-year period between 2021 and 2026,” Virtuoso executive vice president David Kolner said.

Indeed, even as travel advisors across the spectrum report record sales, Virtuoso’s sales in the first half of 2023 are up 69% over 2019, with the hotel and cruise segments more than doubling, up 173% and 122% respectively. Hotel bookings rose 20%.

It’s no wonder that 87% of respondents to a Virtuoso member survey in July reported feeling optimistic about their business, and just 12% were neutral or unsure.

Going forward, things are continuing to trend up. Bookings are up 44% from last year and more than 100% from 2019. Future cruise sales are 44% higher than they were in 2022 and more than double (up 106%) in 2019.

For fall and the festive season this year, sales and bookings are up—and “it’s not just higher prices, it’s actually more bookings on file,” Kolner said.

Hot tickets in the luxury sector include private planes and yachts, and next-level stimulation and engagement (like scientific expeditions in Antarctica). Wellness is important to this group; 94% incorporate self-care into their trip. Iceland has emerged as a wellness destination, as has Thailand.

Bookings for the remainder of 2023 remain ahead of every previous year, though the Caribbean is beginning to show some softening of rates, said VP of global public relations Misty Belles. On the Virtuoso website, there’s been a 50% increase in the number of consumers looking for an advisor since pre-pandemic years.

High-net-worth travelers are “going from one private experience to another,” Belles said, spending between $10,000 and $50,000 per trip, most notably for culinary travel. More than half (57%) of luxury travelers agreed that “creating a travel experience that best fits my expectations is more important than price.”

If you are looking for benchmarks for your own business, Virtuoso reported sales are up 47% year over year for the fall season, September 1 to December 15, and bookings are up 36%. The most popular foreign destinations for Americans are Italy, France, the UK, and Mexico.

For the holiday season, December 15 to January 7, sales and bookings both are up 17% with top non-US destinations being Mexico, France, Costa Rica, and Anguilla.

Meanwhile, the San Domenico Palace, Taormina, A Four Seasons Hotel/Italy, was named “The Best of the Best” hotel, and the Peninsula Istanbul Hotel was named the “Best New Hotel.” Tauck was named best tour operator and Emirates best airline. Christy Menzies of Menzies Luxe Retreats, an independent affiliate of Brownell Travel, in Darien, CT, was named Virtuoso’s Rising Star.

Happy Anniversary Virtuoso

For Virtuoso, Travel Week was its 35^th annual event. The first, in 1989, brought 174 attendees to the Brazilian Court in Palm Beach, FL for two days of learning and bonding.

This year’s conference attracted 5,000 attendees to Las Vegas, including 80 new members and 170 new suppliers, nearly 70% of them from countries outside the United States, said SVP of sales and partnerships Cory Hagopian.