Reaching—and keeping—high net worth customers is all about developing personal relationships–among you, them, the people with whom they are traveling and the luxury travel suppliers with whom you all interact.

That theme was repeated over and over again by the tony Manhattan crowd at Travel + Leisure’s “The World’s Best Summit” in Manhattan last week. Among the speakers from luxury travel companies like Hyatt and Six Senses and Hurtigruten, my favorite was Embark Beyond founder Jack Ezon, representing the luxury travel advisor community. Ezon said selling luxury is about offering customers access in the most creative of ways, bonding your clients and their guests over shared experiences that will last a lifetime. Read the rest of this entry »