From earliest childhood, we are taught to listen to stories. We develop a real, active interest in the lead character of a tale. No doubt some people tell stories better than others. But the one story you should spend time writing and polishing is your own. Why are you in travel? What do you do? How do you do it? Have you ever had a really special moment traveling? What was it? Is that why you are a travel professionals? Did you travel with your parents? Why do you think people should travel? How have you spent the past 11 Covid-19 months? What has the past time period meant to you, to your clients? Finally, does your personal profile, which I assure you your clients read, tell your story well? Is it filled with political clap-trap? It is fine, if that it the story you have to tell, but your story is your agency’s story as well. Read the rest of this entry »