In life, I’m all about not really caring what others think or say about me. I live my life, in my own way, with my own standards; and make my own choices, without worrying about whether anybody else agrees or not!

In the business world—it’s a totally different story: What others think and say about me can either contribute to my success or ensure my failure. It is absolutely essential that I care about what my clients and industry peers think of me!

How about you? Do you really know what your customers think about you and your agency? As an owner, it’s vital that you understand how they feel about you and the service you provide. Regardless of how hard you work to be the best travel advisor you can be, in reality, you cannot be all that unless your customers think you are. Read the rest of this entry »