Your prospect said YES! They are ready to work with you. You’ve successfully turned a lead into a prospect, and that prospect is now a new client. Woo-hoo!

So, what’s next? Now that the customer is excited to work with you and is ready to sign on the dotted line, how do you get them on board and well-positioned to become a loyal, long-term client?

Do you have in place a process to welcome him to your business? After you’ve booked his trip, do you have a way to manage how you communicate with him, to make the most of your time, and to get the most from this new relationship? If you don’t, or if you think your existing process could be improved, coming across this article is, indeed, a lucky find! Read the rest of this entry »