Everyone loves a winner—and apparently Icon of the Seas is just that. In last month’s analyst call, Royal Caribbean International CEO Michael Bayley reported that Icon’s load factor is running around 132%, meaning every cabin is full, often with three or four guests.

So it’s no surprise that in a bigger-is-better world, Royal Caribbean would be doubling—or even tripling—down on its ace in the hole. Today it did just that, announcing an agreement with Finnish shipbuilder Meyer Turku for a fourth Icon Class ship, due for delivery in 2027, plus options to build two more.

RCCL’s largest ship ever, Icon of the Seas launched in January 2024. A second Icon-class ship, Star of the Seas, already is on sale, scheduled to debut in August 2025, and an as-yet-unnamed third sister will join the fleet in 2026. (Also this year RCCL welcomed Utopia of the Seas, Silversea’s Silver Ray and TUI Cruises’ Mein Schiff 7, and announced a seventh Oasis Class ship for 2028.)

“Icon of the Seas is unlike anything the world has seen before, and we’re just getting started,” Bayley said in today’s announcement. “We are leading the vacation industry in developing new experiences for our guests to create lifelong memories, and we continue dreaming and evolving to deliver more ways to chill and thrill.”

Even as some pooh-pooh the trend toward larger and larger ships (Icon carries 5,610 passengers, about 200 more than Oasis class), Icon and Star have been selling faster than any other ships in Royal Caribbean’s 50-year history.

Icon-class ships feature eight distinct neighborhoods; over 40 restaurants; 28 cabin types, including a three-story Ultimate Family Townhouse; and the biggest water park, the tallest drop slide, and the biggest swimming pool at sea. They also have the Royal Promenade and Central Park familiar from the Oasis-class ships, as well as new elements like the family-oriented Surfside neighborhood, plus two new top-deck recreation areas, Chill Island and Thrill Island. The aqua shows have moved to an AquaDome, a huge glass-enclosed space with a 50-foot waterfall, while the Royal Promenade adds the Pearl, a multi-sensory walkway. There is a dedicated suites-only neighborhood—and you can have your own private butler. (For more on the joys of butlers, see Finding Peace and Quiet – and a Great Butler – at Breathless Montego Bay.

Travel advisors now can book shore excursions and lounge facilities for clients booked on the 600 Carnival cruises that will stop at the Pearl Cove Beach Club.

When it opens in July 2025, the new adults-only area on Carnival Cruise Line’s (CCL) first private island will feature an 11,000-square-foot infinity pool lined with shaded daybeds and loungers, a swim-up bar and a spacious sun shelf, as well as a beach and a full-service restaurant.

Passengers and travel advisors now can book:

Daybeds and Water Daybeds (in Starfish Lagoon and Calypso Lagoon): Daybeds and water daybeds for two have canopies, pillows, and privacy curtains.

Cabanas (at the freshwater lagoons): Cabanas hold up to four guests and include armchairs, a sofa, two sun loungers, a cooler with chilled water, privacy curtains, a lockable cabinet, snacks, and fresh fruit.

Over-the-Lagoon Cabanas (near the Starfish and Calypso Lagoons): Cabanas that also have a ceiling fan and sunshelf.

Large Cabanas (near the Starfish and Calypso Lagoons): Large cabanas hold up to six, and include four sun loungers, stocked mini refrigerators, a lockable cabinet, a sofa, a dining table, a ceiling fan, privacy curtains, snacks, fruits and lunch.

AquaBanas (at the Starfish Lagoon): AquaBanas, which allow guests to keep their feet in the water, seat eight people under a shaded canopy.

Over-the-Lagoon Supervillas (at the Starfish Lagoon) and Beach Supervillas (at the beaches): Supervillas hold up to 10 guests with plenty of shaded seating options and extra amenities, including hammocks, lunch delivery, and stocked mini-refrigerators.

Also now bookable are kayaking, snorkeling, glass bottom boat tours, and land tours.

Unlike other private islands, admission to Pearl Cove is not included in the cost of a Carnival cruise. Prices for the least expensive package, at $99.99 per person, include club access and a welcome drink. Adding an open bar that offers up to 10 drinks—draft domestic beer, house red or white wine, well drinks, or rum punch—increases the price to $139.99 per person, and adding food from the Pearl Cove restaurant costs $179.99 per person.

“The World’s Largest Cruise Company” is growing even larger, introducing a new class of ships that hold 8,000 passengers each – and ordering three of them for Carnival Cruise Line from Italian shipbuilder Fincantieri.

At 230,000 gross registered tons each, and with more than 3,000 guest staterooms apiece, the new ships will be the largest in the Carnival fleet when they arrive in 2029, 2031 and 2033. They will be powered by liquefied natural gas (LNG) and feature advanced energy efficiency, waste management, and emission reduction technologies.

Carnival Cruise Line earlier this year placed its first newbuild order in five years, for two more Excel-class ships scheduled to join the fleet in 2027 and 2028. In addition, five vessels are being transferred over from sister brands between 2023 and March 2025.

When you’re on a roll, said Carnival Corporation & plc CEO Josh Weinstein, you stick with it. And so the company is “doubling down on the growth of Carnival Cruise Line – our highest-returning brand – to keep up with the incredibly strong demand we continue to see for the world’s most popular cruise line. At this point, our newbuild pipeline is just one delivery in each of 2025, 2027, 2028, 2029, 2031 and 2033. We continue to take a disciplined approach to growth, strategically directing new capacity to the areas of highest demand at a rate of one to two new ships per year.”

Carnival Cruise Line president Christine Duffy, meanwhile, promised “innovative guest experiences that will take Carnival Cruise Line into the future with new FUN features and excitement that we know our guests will LOVE.”

With five years to go until the ships debut, the company did not yet share details on the ships’ designs or itineraries.

Disney will continue its expansion into Asia with year-round cruise vacations in the Land of the Rising Sun, under a new agreement with the owner of Tokyo Disney Resort, Oriental Land Co., Ltd. (OLC).

“Disney Cruise Line has ambitious plans to bring family vacations and Disney storytelling to more guests around the world than ever before,” Disney Experiences chairman Josh D’Amaro said.

Under the terms of the agreement, OLC will operate a new ship that will be registered and based in Japan year-round. With about 1,250 staterooms, the ship will be a sister to Disney Wish, but also feature “imaginative designs created by Walt Disney Imagineering,” including “select modifications specially designed with Japanese guests in mind.”

More details about the maiden voyage, itineraries and onboard experiences will be announced at a later date, Disney said.

The ship will be the ninth in the Disney fleet, which will almost double in size from the current five ships — Disney Magic, Disney Wonder, Disney Dream, Disney Fantasy and Disney Wish by 2029, with three more ships expected by the end of 2025. It will be owned by OLC, however, and leased to Disney.

It also will be the fourth in the Wish class, which will add two more ships by next year, Disney Treasure later this year and Disney Destiny in 2025. These ships are slightly larger than Disney Dream and Fantasy, holding about 4,000 guests in 1,250 staterooms. Disney Wish features the AquaMouse water coaster, a Marvel-themed restaurant and a Frozen-themed dinner theater.

Disney Cruise Line also plans to begin year-round cruises from Singapore in 2025 and this summer debuted a private island, Lookout Cay at Lighthouse Point, in The Bahamas. Its fleet sails the Caribbean, Europe, Alaska, Mexico, Canada, Hawaii, the South Pacific, and Australia and New Zealand.

Disney Cruise Line shared details of its 2025 schedule this week, including plans to homeport three ships in Port Canaveral, as Disney Treasure debuts this winter and joins Disney Wish, while Disney Magic and Disney Fantasy take turns there.

Two more new ships will join the fleet in 2025. Disney Wish will get a sister, Disney Destiny, and Disney Adventure will head for Asia, where it will homeport in Singapore in early 2025.

Disney Treasure will sail seven-night Caribbean sailings, while Wish sails three- and four-night Bahamas trips.

Disney Magic will be in Port Canaveral for the summer months and into September and October, then head to Puerto Rico for a series of seven-night Caribbean sailings, and then on to Galveston, Texas, for four- to seven-night western Caribbean trips through May 2026.

Disney Fantasy will sail four- and five-night itineraries out of Port Canaveral from November 2025 through May 2026.

Disney Dream will sail from its new home in Port Everglades on three- to five-night Bahamas itineraries through May 2026.

Disney Wonder will spend the summer of 2025 in Alaska before heading Australia, New Zealand and the South Pacific in late 2025 and then homeporting in San Diego beginning in March 2026 for three- and four-night Mexican Riviera sailings.

Bookings for the new itineraries open to the public June 28, with earlier dates available for the line’s variety of club-level members, but details can already be found on disneycruise.com.

Also this week, Disney shared that its Castaway Cay private island in the Bahamas has brought in $220 million in dividends from DCL Island Development since 2014, though it does not share figures on how much revenue was generated. The island debuted in July 1998 as the first private island to allow ships to dock directly at the shore, so guests did not need tenders to come ashore. Disney’s CFO Hugh Johnston said on its second quarter earnings call last month that “the cruise business, frankly, is one that has an enormous number of opportunities for us over time. And that is why we’re leaning more heavily into that business.” It is no exaggeration.

Last week’s cautionary tale about travel advisor Debi King, who was put off an Oceania World Cruise in the Seychelles for “soliciting business” onboard the ship, resulted in lots of comments from travel advisors, most of them on Oceania’s side.

“Everyone” knows it’s prohibited, many said; there’s nothing new here (though no one could remember a case of it actually happening). And yet, my email and Facebook pages quickly were flooded with stories from travel advisors who themselves were solicited on board various ships, or who felt their clients were solicited by the cruise lines themselves.

“It’s too bad Oceania declined to comment on what occurred, as it is a missed opportunity for them,” says Sean Mouttet. “Their input could provide Read the rest of this entry »

Just nine months after the debut of Silver Nova, Silversea already has given her a new sister. 

The cruise line today celebrated the official handover of Silver Ray, its second Nova-class ship, which arrived two days early at the Meyer Werft shipyard.

The identical siblings share a unique asymmetrical design that promises “unparalleled openness to the world” and uninterrupted views through 4,000 square meters of glass, as well as “one of the most energy efficient ultra-luxury and expedition cruise ships ever built,” according to Royal Caribbean Group.

Bert Hernandez, Silversea’s new president as of last month, said the two ships “beautifully encompasses Royal Caribbean Group’s vision for the future of innovative ultra-luxury and expedition cruise travel,” with pool decks that overlook the water and two outdoor venues, the Dusk Bar and the Marquee.

Among the most spacious cruise ships ever built, they both have space-to-guest ratios of 75 GRT-per-guest; crew-to-guest ratios of 1:1.3; a large selection of bars, restaurants, and lounges; Otium Roman-inspired wellness programs; and the Sea and Land Taste (S.A.L.T.) culinary program.

With a maximum of 728 guests, Silver Ray will sail her maiden season in the Mediterranean, departing Lisbon on June 15 (already sold out), and then Florida to South America beginning in December before returning to Europe in April 2025.

For more information about Silver Ray go to https://www.silversea.com/ships/silver-ray.html

The Travel Institute, celebrating its 60th anniversary, has partnered with Royal Caribbean to send ten lucky advisors aboard Royal Caribbean’s new ship, Utopia of the Seas.

Royal Caribbean, a long-time supporter of The Travel Institute’s non-profit initiatives to promote education and professional development for agents, has offered up a great opportunity to preview the new ship.

The ten advisors chosen will receive a free, double-occupancy stateroom aboard the preview sailing in July 2024 of Utopia of the Seas. An excellent chance to experience and report back to clients on your travels.

To qualify for this drawing, advisors must:

• Enroll in the CTA® program by March 31
• And, complete the Bachelor of Adventure program through Royal Caribbean University by April 15

“At Royal Caribbean, we value agent success and are committed to supporting them. The Travel Institute’s CTA serves as the foundation for their success and is widely recognized in the industry as the pinnacle of professionalism. Obtaining their CTA, agents demonstrate dedication to the highest standards of excellence in the travel industry, gaining confidence, expertise, a competitive edge, and the potential for higher sales.”

MSC Cruises today welcomed its fifth US-based ship, the Fantasia-class MSC Divina, to her new homeport in Miami.

Beginning this weekend, MSC Divina will sail a variety of itineraries to the Caribbean, Central America—and Mexico—including 3-day trips to Nassau and MSC’s private island at Ocean Cay; 7-night trips that include Isla de Roatan (Honduras), Belize City (Belize), Costa Maya and Cozumel (Mexico), George Town (Cayman Islands), Ocho Rios (Jamaica), Nassau and Ocean Cay; and 11-night voyages that include Montego Bay (Jamaica), Cartagena (Colombia), Puerto Limon (Costa Rica), Isla de Roatan (Honduras), Oranjestad (Aruba), Cozumel and Ocean Cay.

A limited-time flash sale this weekend will give potential sailors a chance to try the ship, or any MSC ship sailing from Miami or Orlando, at reduced prices starting at $109. Trips must be booked by December 18.

Introduced in 2012, MSC can hold up to 4,345 passengers and 1,388 crew members. There’s a 4-D theater and four pool areas, including a 22,507-square-foot Aqua Park, as well as eight restaurants, 12 bars and lounges, an MSC Yacht Club with floor-to-ceiling windows, and a Thermal Suite.

Also sailing the Caribbean will be MSC Seascape, Seashore, Seaside, Meraviglia and Magnifica.

South America also will have six ships this winter: MSC Grandiosa, Seaview, Preziosa, Musica, Lirica and Armonia, sailing a series of itineraries to Brazil, Argentina and Uruguay.

MSC also will have a winter presence in the Mediterranean, the Middle East, North Europe, Asia, and South Africa.

It was a Latin-style celebration in Miami last week, as travel partners, travel press and the greater Norwegian Cruise Line family—including Norwegian Cruise Line Holdings Ltd. president and CEO Harry Sommer, NCL CEO David Herrera and new SVP of North America Sales John Chernesky, who joined the team in April—gathered for the official christening of Norwegian Viva.

Royal Caribbean VP Vicki Freed offered up enticing details of the entertainment to come on Icon of the Seas in her most recent Coffee Talk webinar, at which her guest was Nick Weir, Royal Caribbean International’s SVP of Entertainment. On tap are redesigned high-action versions of the Aqua Theater show and a live, unique and modern production of The Wizard of Oz on the main stage.

“For 15 years, I’ve been so proud every single day to represent Royal Caribbean, but this takes it to a whole new level,” Weir said. “The theme of ‘Water Water Everywhere’ is exactly what you are going to feel,” from the overlook pods facing the water to the extreme sports above it.

Royal Caribbean “hopes to have many Icon-class ships in the future, but for this first one we thought why not make the venue the star?” he said. The totally redesigned Aquadome will host much of the action, including the main water show, which will feature “extreme sports with all sorts of new elements,” including a skateboarder.

For a creative team like his, the blank slate of the Icon offered a once-in-a-lifetime opportunity, Weir noted, and “we’ve been meeting since 2017 to talk about this. Normally you are handed a theater and then you find a way to put your show in the theater. But that’s not the case with the Aqua Theater on Icon. We created the show in 2017 and built the theater around the idea. That’s taking live theater into the movie business.”

The show, he promises, will be “the biggest ‘wow’ anyone has ever seen, not just at sea but in any theater anywhere in the world.”

Freed noted that Royal Caribbean is the only cruise line to offer entertainment across four stages: the theater, the air, the ice, and the aqua.

The new stage show, meanwhile, will be The Wizard of Oz, where Royal Caribbean will “take the best elements from the stage shows and iconic moments from the movie. It will be a version no one has ever imagined. And when that plane flies out over your head? Like in [Royal Caribbean’s current show] Inflight, imagine how you will feel when Dorothy in her bed flies out over the audience with the wicked witch on her tail.”

The onboard water park, meanwhile, has taken its cue from the success of the Thrill Water Park at Perfect Day at Coco Cay, with “jaw-dropping” over-the-water slides, some that accommodate family rafts.

And if you need a little boost, there will be “over-the-top milkshakes—incredible concoctions you can spike with alcohol.”

“Cue the Junkanoo band,” says Carnival Cruise Line. When its new private port opens on Grand Bahama in November, it will be named Celebration Key, the company announced today.

With the opening, Carnival joins a popular trend toward having its own unrestricted access to land after a day at sea. Celebration Key will offer a mile-long white-sand beach, and Bahamian-themed retail, food and beverage options. “Invoking the natural beauty of Grand Bahama, every day at Celebration Key will be a celebration of our guests’ own making with a variety of experiences and something for everyone,” said president Christine Duffy.

With a capacity of 2 million guests a year, Celebration Key will be able to accommodate two Excel-class ships at once. It will be used by at least 10 ships from multiple homeports beginning July 2025.

More details will be released in late September, Carnival said.

Storms are getting bigger, airplane parts are hard to come by, and the aviation industry is understaffed. So what’s a travel advisor to do when air travel is one big snafu and less dependable than ever?

To a certain extent, it depends on where your customer base is. In New York, for example, Laurie and Paul Bahna, owners of a Dream Vacations franchise in Plainview, found an easy option for taking the flying out of the equation altogether: cruising out of your home port.

“Paul and I truly believe that people are really tired of the airline cancellations,” Laurie says. “So many customers are saying that airline prices are very high and the airlines are just not consistent Read the rest of this entry »

It takes a village to launch a new cruise ship. Last week, 1,000 travel advisors, reporters, financiers and cruise-industry executives were joined by Jay Leno, Emeril Lagassi and Carnival Cruise Line president Christine Duffy to welcome the new Carnival Venezia to its homeport at the Manhattan Cruise Terminal.

Fans of Footloose be forewarned: Norwegian Cruise Lines will be canceling seven shows across nine ships, including your favorite, in a shakeup of its entertainment lineup.

The shows to be canceled are:

• Swing on Norwegian Gem, closing July 7, 2023
• World Beat on Norwegian Spirit, closing August 16, 2023, and on Norwegian Sun, closing October 11.
• Velvet on Norwegian Jewel, closing September 25.
• What the World Needs Now on Norwegian Star, closing October 11.
• Footloose, on Norwegian Jo, closing October 28.
• Showdown, on Norwegian Dawn, closing November 4.
• Six, on Norwegian Breakaway, closing January 26, 2024, and on Norwegian Bliss, closing February 24, 2024.

Still running are the popular Choir of Man, performed on Norwegian Encore and Norwegian Escape, and the new Summer: The Donna Summer Musical on Norwegian Prima.

In an email sent to crew members and obtained by Cruise Industry News, the company said the goal is “elevating the offerings.”

“We understand that change can be difficult, but we are confident that these adjustments will allow us to create an even more memorable experience for our guests. This is a truly exciting time of growth and transformation for our company and industry, and we are honored to be at the forefront of this evolution,” the email said.

NCL did not respond to a request for an interview by TRO.

Underscoring its reach into the US market, MSC Group this week offered up details about the naming ceremony of MSC Euribia in Copenhagen, as well as the Owners Suite on Explora I, the first ship in its new Explora Journeys luxury division.

Sporting “the most energy-efficient cruise ship design ever,” MSC Euribia, is powered by LNG and features state-of-the-art environmental technologies including advanced onboard wastewater treatment systems, waste management handling, energy efficiency measures, and innovative underwater radiated noise management systems to reduce the potential impact on the marine environment.

As always at MSC namings, Sophia Loren will serve as godmother. Euribia then will sail 7-night itineraries in Northern Europe, from Kiel, Germany, and Copenhagen, Denmark to the Norwegian Fjords.

New elements on the ship include the new Le Grill “French bistro meets steakhouse” restaurant; a reinvented Carousel Lounge designed to offer more panoramic ocean views; and a brand-new kids area and program of activities dedicated to educating children and teenagers on environmental subjects in the MSC Foundation Lab.

For guests looking for a more luxurious experience, MSC Group’s new Explora Journeys brand unveiled details of the 3,000-square-foot Owner’s Residence on its first ship, Explora I.

Guests there can lounge on a private outdoor terrace that extends over the full width of the ship, sip champagne in their own infinity whirlpool, or dine in private at a table for eight. They will also have unlimited priority reservations for all culinary venues and a complimentary treatment at Ocean Wellness – The Spa.

The suite includes private butler service, a Technogym Bench and Case Kit, a private bar replenished according to their preferences, unlimited priority reservations for all culinary venues, a double vanity bathroom made of Calacatta marble and other “incredible details that create an elegant, yet effortlessly relaxed European sense of luxury,” said Explora Journeys Head of Product Jason Gelineau.

The Residence is available for parties of three adults or two adults and one child under 18 years old.

Carnival Cruise Line has begun testing a new charge for some guests eating at its popular ChiBang specialty restaurant on Mardi Gras.

All guests still can eat at the venue for free at lunchtime or once for dinner. Though they now will incur an $8 per person surcharge if they return to eat dinner in the restaurant a second time.

There is also a ChiBang restaurant on the second Excel-class ship, Carnival Celebration, and there will be one on Carnival Jubilee as well. For now, the fee is only being charged on Mardi Gras, however.

Carnival Cruise Line brand ambassador John Heald, on his Facebook page, called the move a pilot project designed “to give everyone an opportunity to dine in this unique venue” on a ship that holds about 6,000 passengers.

The popular ChiBang offers both a Chinese and a Mexican menu, neither of which are available elsewhere on the ship, as well as specialty desserts.

Because you’ve been on over 50 cruises or have made hundreds of cruise bookings, don’t think it will be “business as usual” for your new bookings. Many things have changed, and not just for the better.

This is especially true for the high-end “Big Three” cruise lines (Regent, Seabourn, and Silversea), where all-inclusive fares make it difficult for the lines to pay down their share of the massive $74 billion debt their parent companies (Norwegian, Carnival, and Royal Caribbean) ran up during the pandemic; and fund the building of even more luxurious ships to fend off attacks from well-financed newcomers such as Viking, and Ritz-Carlton (Marriot).

Viking Ocean has burst on the nautical luxury scene with unbridled enthusiasm. With 10 cruise ships and 64 riverboats, some say they’re dominating the market already. No other cruise line visits so many ports each day. Their river craft are positioned close to the high-end of the market, but probably below AMA and Tauck in price and quality.

If a potential client asks you to recommend a cruise, the worst thing you can do is start rattling off cruise lines and destinations. Unless you know them very well, before you jump in with suggestions, engage them in a conversation in which you weave in the following questions. These will help qualify them as potential cruisers and help you to guide them to the best choices.

Off Hawaii’s Naapali Coast, onboard Pride of America—Concerns over having to quarantine abroad are pushing travelers to domestic destinations and first among them is Hawaii, with the highest prices in the nation. But price is no object this year, and bucket list trips are all the rage. So you’d think Norwegian Cruise Lines wouldn’t need much help from travel advisors to sell its Pride of America itineraries in Hawaii.

Indeed, since returning to service last month at 40% capacity, the newly refurbished POA is sold out through October. Still, though, I’d argue that Norwegian needs travel advisors to help sell it more than most ships—and that it offers a great opportunity in return.

Pride of America is a unique and expensive product, commanding the highest daily rates in the NCL fleet but sailing under the most unusual conditions. The key to success, as she returns to service Read the rest of this entry »