Onboard Viking Radgrid on the Seine — Monet’s Garden is not yet open and the cherry blossoms are just beginning to bloom. Even so, all of us in attendance were thrilled to kick off this year’s river cruise season in Europe, at the official Naming Ceremony of eight new Viking longships.

The actual ceremony was a joyful reunion of travel writers, travel advisors, Viking executives and Edelman PR folks, many of whom have not seen each other since 2020, when Viking decided not to launch these ships at all. Two years and five days later, we arrived on the very day France lifted most of its Covid restrictions, including pre-arrival testing for vaccinated travelers and masking at indoor venues.

Back then, Hagen noted, Viking had 10,000 employees, $3 billion in revenue and an annual Read the rest of this entry »