Sales is hard enough without voluntarily making it more difficult than it has to be. In today’s message, I am going to share with you four myths usually connected with the selling profession… and what you can do about them.

Myth #1: The belief that selling is simply a number’s game.

This implies that if you do enough “stuff,” call enough people, write enough letters, make enough appointments, send enough postcards, or return enough phone calls you will be rewarded handsomely for your efforts.

I am not disagreeing that if you throw enough marbles into the air, one or two will land in the cup situated ten feet away. There is some interesting data supporting The Law of Numbers.

However, this does not take into consideration Read the rest of this entry »