Years ago, I wrote a book titled “Become the Exception.”  I thought I might highlight the first four chapters of the book which featured the four myths associated with the selling profession, according to me.

Myth Number One:  Selling is a numbers game.

You’ve all heard it before.  Make enough calls and ring enough doorbells and you will eventually sell something.  This accurately defines the old numbers game.  It might have resulted in a few sales back then, but I think that way of going to market has become outdated. It has become a myth.  Selling is Read the rest of this entry »