Regardless of your age or musical preference, you undoubtedly have heard of Taylor Swift. Like her sound or not, this young lady is incredibly successful based on numerous reference points.

In a recent Inc. Magazine, the author positioned Ms. Swift’s successful strategy as one that other “successful want-to-be’s” could easily follow. There were four points to consider. Read the rest of this entry »

Inc. Magazine is a well-known content-driven periodical very much worth reading. In short, it shares a whole bunch of good stuff every month when it comes to entrepreneurial recommendations, ideas, case studies, and overall information. I look forward to receiving their e-zine every month. In most instances, I find myself agreeing with the authors, finding myself interested and stimulated by their views and examples. That is until I read today’s featured article. Read the rest of this entry »

From time to time, my wife interrupts my morning crossword puzzle concentration by sharing an article she feels I will connect with. Such was the case this morning. In this particular scenario, a woman wrote a letter to a celebrity entertainer on a whim and was surprised when he accepted her invitation to show him around Denver. This lesson in “asking” reminded me of a similar story from an agent I once interviewed having been impressed with Read the rest of this entry »

Probably not unlike you, my mind works in funny ways. This morning, I was having a cup of coffee on my back porch allowing my mind to wander. I soon began thinking about the difference between an amateur and a professional. I am sure you share my appreciation for watching a true professional ply their craft. It was approaching 6:30 am when I pictured a professional golfer starting his daily routine of hitting about 500 balls Read the rest of this entry »

Today’s lesson comes via the Bassett Hospital waiting room. My wife is in receiving a follow up x-ray after a recent leg injury. (Let’s keep your hang nail pains in perspective.) A magazine titled Golf Journal was left on a chair, so I decided to thumb through the pages. That is when an article on page 48 caught my attention. It was titled STRESS LESS. Message: Article ideas come from anywhere and everywhere. Read the rest of this entry »

On Memorial Day a few weeks ago, I was sitting on my couch browsing through some old articles and came across this one. It was first written back in 2016, but I feel the message is just as prudent today. With the understanding that I have shared this before, I would like to offer this “do-over.” The travel bug is alive and well, and once it gets a hold of you it is very difficult to shake. There are a number of ways the bug takes hold, but that is another story for another day. Today, I want to focus on the five mistakes you must avoid if you have an interest in sustaining a healthy (spelled profitable) home-based travel business. Read the rest of this entry »

Being a “non-automechanic” I blamed it on the cold weather. I soon caved in and determined the screeching sound coming from the engine area of my Ford Explorer might be a little more pressing than just a cool breeze rushing across the “frigus diametric.” This is an auto term pronounced FREE-Guz Die-a-met-tris. Read the rest of this entry »

How’s that for kicking off this article with a positive suggestion? “Are you telling us we should actually fail… faster.” There are a couple of facts in life that you will soon be experiencing, some more pleasurable than others. I can guarantee you that, sooner or later, you will be experiencing failure in some way, shape, or form. The worst thing you can do is try to avoid this aspect of life. If success is something you want to achieve in the coming years, failure will become a key ingredient. Read the rest of this entry »

It was a crisp fall day back in 1984 when I stumbled upon the travel industry…  totally by accident. Not a day goes by that I don’t thank my lucky stars that I did. At the time, I was interested in turning the page (changing jobs) and my strategy was to spread the word via those vendors whom I had established a good relationship with. My company’s travel agency was high on the list since I traveled quite a bit. As luck would have it Read the rest of this entry »

Let’s begin by focusing on the first word in the title of this report: “Get.” This little 3-letter word is “g-e-t.” Not hope. Not pray. Not wish. Not wait. But “get.” This by the way, is an action word. It infers that you must do something. You must go out and get some more business. The truth is that your future lies entirely in your hands. You are in control. You are driving the bus. All you must do is make up your mind to get up, get out, and get more travel business. Read the rest of this entry »

In the super competitive travel industry, you must be more than average. You must shine like a diamond and blow your competition out of the water. Lucky for you, I’ve got some thoughts to help you do just that. Let’s dive in! Read the rest of this entry »

After reading the book by the title above, I find myself noticing a number of items that, yesterday, would have gone unnoticed and perhaps untouched. I figured if I was not going to complete the task at hand in one sitting, I would wait until I could find the time to do so. This has proven over time to be a wasteful decision.

The Kaizen philosophy goes against the popular teaching that you must finish what you start… at one sitting. Kaizen implies that you will eventually complete the task, but not as quickly as you first imagined. Read the rest of this entry »

When I was offered the opportunity to share some of my sales and marketing information with the readers of TRO, I jumped at the chance. According to me, I have a lot I want to share. You probably already know I look at marketing and sales through my own personal lens. The older I get, which means the more experienced I get, the easier this “selling thing” gets. Read the rest of this entry »

I have always endorsed the practice of identifying one’s strengths and focusing on that strength to make even stronger, or more prominent. Many sales professionals think it is time well-spent to isolate a particular weakness and focus on improving upon that lacking skill. I suppose there will always be two sides to that coin. Read the rest of this entry »

Question: Mike, are you implying that the simple practice of “follow up” is a skill?

Answer: Yes I am.

Question: Are you also implying that professionals in the travel industry do not know the importance of, nor practice on a regular basis, the simple task of following up? Read the rest of this entry »

I have been known to suggest that when somebody crosses your mind for no apparent reason, it would be in your (and their) best interest to contact them… sooner rather than later.

The mysticism in this advice escapes me, but I hold firm in my belief the effectiveness behind this practice. This past week, I was the recipient of such a contact when an agent from the west coast sent me an email with an article of supposed interest attached. In this case, the agent thought I might want to discuss the topic at one of my future workshops or podcasts. I opened. I read. I agreed. And here it is.

Read the rest of this entry »

I am often asked where I get ideas for my articles. The short answer is “everywhere.” Today’s message came from a recent unexpected visit to a dentist for an emergency tooth conundrum. As my wife was settling into the chair, I was cooling my heels in the waiting room thumbing through magazines. The rag in hand was titled BOCA.com.

There is an old proverb that suggests, “The devil you know is better than the devil you don’t know.” This adage first appeared in John Taverner’s Proverbs of Erasmus (1539).

This infers that it just might be easier to put up with what you are already familiar with, rather than roll the dice on something unknown. I suppose you could also justify your tendency to remain put by reminding yourself that “the grass always appears greener on the other side of the fence.” (Whatever make you feel better.)

Note: Today’s article is adapted from an article published in Forbes Magazine.

I added my two bits when I thought it appropriate and cut the length to fit my space.

Communication, customer service, and driving have something very much in common. Everybody thinks they are good at these skills when, in fact, very few are even adequate with any consistency.

This overestimation of our communication abilities is magnified when interacting with people we are familiar with.

I Live Where You Vacation. These are the five printed words printed on a wooden sign in my back porch reminding me how fortunate I am to be living in South Florida… especially in the months of January, February, and most of March.

What this factoid has to do with today’s message will soon become apparent.

What you don’t want to do is to look back on your life while uttering the empty phrase, “If only I….”

What you “should have” done, and what you “could have” accomplished while arriving on today’s page of the calendar is yesterday’s news. Whatever opportunity you clearly missed is long gone. Yesterday is a memory, tomorrow a distant dream. Today is your reality. What are you planning to do today to make a difference? Make your answer count, so tomorrow when you look back at today, you can be proud of what you accomplished.