If you are a travel planner, marketing is by necessity your constant companion. Too often, however, travel professionals treat marketing like a hand tool that is pulled out of the box only when sales are “needed,”  when business seems a little slow. But effective marketing is a mindset, a constant preoccupation for the successful travel professional intent on growing their business.

Marketing drives sales. The marketing you do today may not have an effect for weeks or even months. Business a bit quiet right now? Want this time next year to look better? It’s a good idea to begin marketing more thoughtfully and consistently. It is absolutely possible for you to enhance the arc of your travel practice by learning fundamental marketing strategies and tactics. However, the techniques you need to master are not “tricks” or clever negotiating. Read the rest of this entry »