In its simplest form, marketing consists of generating new business and keeping old. Any new customer may spend money with you once, but a loyal customer provides a lifetime of business! Read the rest of this entry »

We have devoted this series to Guerrilla Marketing and to the type of tactics that require very little capital but lots of initiative and work. Let’s finish off with a few ways to spend your small marketing budget on tools that will help you more effectively market for many months to come.  Specifically, look to all of your “Points of Contact” – those areas where clients come into contact with your brand, and polish them just a bit.  An occasional upgrade to your points of contact is a necessary part of keeping your business personality fresh and smart-looking.

Friday’s guerrilla marketing tactics for $150: Read the rest of this entry »