For Marc Kavanagh, the founder of Journeys Connect, success in the travel industry is all about relationship.

“That’s how we built this business,” he told me earlier this week. “That’s the cornerstone. It’s built on relationships based on trust, and on making sure we deliver with integrity and trust. It’s different with B2B. The goal is long-term relationships.”

The 34-year veteran of the travel industry learned his trade through stints with a veritable hall of fame of travel providers in the Ireland travel industry. His career history includes years spent working for Ryanair, Brendan Vacations, Celtic Tours and Sceptre Tours, before founding Journeys Connect.

Kavanagh founded Journeys Connect in 2013 after building a group travel business called GCS Groups under DH Enterprise, the parent company of Sceptre Tours and operator of the Aer Lingus Vacation Store. Journeys Connect is all about custom group travel, creating itineraries and packages to order for groups as small as six or as large as thousands.