Talk about a distribution channel. Thanks to 300,000 leads that came into the Travel Leaders Network website, the consortium’s Agent Profiler system delivered three-quarters of a billion dollars’ worth of new revenue—68,750 bookings at an average of about $10,000, for a total of $733 million—to its 6,000 travel agency members in 2024, at a close rate of almost 1:4.

That was the best of several great numbers Travel Leaders president John Lovell shared at the group’s annual press conference at the Ritz Carlton Nomad in New York last week. A few more: 2024 was its best year ever, with revenue up 17% over 2023 and overall sales up more than $1 billion. Land sales grew 9.7% from 2023 to 2024 and cruise sales by a whopping 25.1%, 66% more than the cruise industry as a whole, proving “the consumer is coming back in droves to the travel advisor distribution channel. It’s the golden age of travel advisors that we talked about last year,” Lovell said. “And where it stops, nobody knows.” Read the rest of this entry »