Everyone in business has to learn to blow their own horn. Of course, it helps to practice first. We have all heard the advice to develop a short answer to explain to others what we do as travel consultants, but how many of us have actually done so? Jay Conrad Levinson calls it a “sound bite.” You may have heard it called an “elevator pitch.” Whatever you call it, it’s pretty important to be able to intelligently answer THE QUESTION: “What do you do?” Read the rest of this entry »