We have devoted this series to Guerrilla Marketing and to the type of tactics that require very little capital but lots of initiative and work. Let’s finish off with a few ways to spend your small marketing budget on tools that will help you more effectively market for many months to come.  Specifically, look to all of your “Points of Contact” – those areas where clients come into contact with your brand, and polish them just a bit.  An occasional upgrade to your points of contact is a necessary part of keeping your business personality fresh and smart-looking.

Friday’s guerrilla marketing tactics for $150: Read the rest of this entry »

“Guerrilla Marketing” is all about being smart with your marketing budget by using a lot of elbow grease to make each dollar go farther. If $150 is what you have to work with, you will want to find marketing venues that are tightly focused around your target demographic and then put in the requisite face-time with the prospective clients. The combination of a little bit of money and a whole lot of personality and physical effort will pay off for the travel agent willing to go the extra mile. Read the rest of this entry »

“Guerrilla Marketing”, is all about achieving the maximum marketing bang for the buck. Marketing doesn’t have to be expensive, but it needs to be creative. Today we are going to seek out three new tactics to tap into  groups of consumers and to spend our money in as leveraged a way possible: Read the rest of this entry »

This week, TRO SMITH is paying homage to Jay Conrad Levinson’s “Guerrilla Marketing“, a manual for street-level marketing focused on achieving the maximum impact for the least capital expenditure. With the slim margins of travel consulting, guerilla marketing is particularly well suited for many travel agents. With that said, however, here is a warning about letting your marketing become a “shoestring noose.” Read the rest of this entry »

Many years ago, Jay Conrad Levinson coined the phrase “Guerrilla Marketing” to reference marketing tactics that business people could execute with a minimal expenditure of capital. Since that time, more than 1,000,000 copies of his book have been sold. The success of Guerrilla Marketing is in its mandate to develop a marketing mindset, to continually look for the marketing opportunity at every turn and to keep the necessity of marketing top of mind. Read the rest of this entry »