What’s a country to do when photos of it going up in flames have been featured on front-pages? Turn to the travel trade, of course.

The Greek National Tourism Organisation (GNTO) is doing just that. It is gearing up its marketing efforts and rolling out a series of fam trips, in hopes of bringing tourists back to Rhodes.

The GNTO today announced it will invite travel partners and press to see the island’s tourist attractions and recovery efforts for themselves. It also will run co-advertising programs with tour operators and airlines in 18 countries, and work with other local groups to spread the word of the island’s recovery. The exact details were not yet released.

Almost 20,000 visitors fled 667 raging wildfires that tore across the island for two weeks in July. “It’s raining cancellations,” Panagiotis Tokouzis, vice president of the Greek Tourism Confederation, said last week.

But the state of emergency was lifted on July 26, and the fires were declared under control on July 27. Airlines have resumed flights and tour operators are again offering trips to most resorts, though some in the southeast remain closed.

Celestyal Cruises has a long pedigree. Its parent company, Louis PLC, was the first travel agency in Cyprus in 1935. The vintage operator of Eastern Mediterranean and Aegean cruises is now embarked on a major relaunch of the brand and the product.

In March Celestyal introduced a new ship, the Journey, which represents the new course it is charting for its redefined future. In September the Journey will replace the Crystal, which will be retired.

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Athens is a metropolis of the old world and new, an ancient city that has offered lasting world knowledge and architecture to civilization. This already marks it as a sought-after destination, but the crisp flavors of fresh olive oil and the white coasts of nearby Cyclades Islands mark it as a top-tier destination. History is evident all around this ancient land full of nature, beaches, and cultural landmarks to visit.