The single most important thing that you can do for your client relationships is to make your clients feel special. Most of the service suppliers that your clients come into contact with every day do nothing to make them seem special – it is business as usual. That is why the exceptional service provider gets noticed. Think of the way in which certain exclusive hotel chains have built stories around themselves by doing no more than communicating the name of its guest to all of its personnel and then making sure the bellmen, the maids, and the service staff all address the client by name. Read the rest of this entry »

Are you using a CRM? Do you know what a CRM is? Most of us do, but for those that are frantically searching the acronym database, it stands for Customer Relationship Manager. And it is one of the most valuable tools in your arsenal.

Let’s look at the words. Customer—we need them to survive, No customer, no business. Relationship—this is what we are striving to create so we have loyal customers. Manager—like any relationship, we must manage it properly or we divorce.

A CRM system keeps your leads, contacts, and clients controlled and arranged for easy Read the rest of this entry »