This week I am going to remind you of the well-known phrase, “What goes around, comes around.” Maybe it would be more accurate if I said, “What was old is new again.”

What I am trying to say is that you do not always have to come up with something new to (1) capture attention, (2) become more effective, or (3) to deliver a message worth delivering.

Today, I have decided to turn back the clock and repeat one of my messages from 2015. Here goes:

Regardless of the length, girth or the simplicity (or intricacy) of your business plan, your persistent adherence to the basics is essential if you want to continue to build a business you can be proud of. Read the rest of this entry »