What’s a cruise line executive to do when sales are soaring, ships are full, and there’s just not much capacity left on existing itineraries? Well, if you’re Rudi Schreiner, AmaWaterways’ co-founder and godfather of river cruising, you just draw on your 50 years of experience and create new destinations and make your seasons longer.

Indeed, river cruising is hotter than ever—even in colder weather, the AmaWaterways co-owner believes. To keep up with the demand, AmaWaterways is extending a number of itineraries into new dates and new seasons—beginning on the Danube and Rhine rivers in February, 2024.