Author Archives: Mike Marchev
There are 467 articles by Mike Marchev published on this site.
I pride myself as being an upbeat, self-motivated, make-it-happen type of guy. In fact, my business card introduces me as a “Motivational Speaker”, so I must appear squared away more often than not.
I am also a seasoned realist: a guy who has been around the bases more than once and who has developed the skill of spotting a creep from 50 yards. I am a student of the customer service game and not much slips by me. I am good! This week alone, four organizations entered my world and rapidly positioned themselves in need of a “customer service” transfusion. In each case, I was prepared to make the contents of my wallet lighter with each of these companies being the beneficiary Read the rest of this entry »
Today’s message has little to do with travel, and a lot to do with your social status.
In not so many words, the Social Buffoon Curse sounds like this: “You think that is cool, wait until you hear what I have to say.” It shows its ugly face when one person in a group shares some good news only to be trumped by the next person’s self-directed “exciting information.” The other people in the group immediately interpret this as a sign that it is time to play “one-upmanship.” Read the rest of this entry »
Although all my posts are important, this one may very well be more importanter than all the others combined. Yes, I know I said, “more importanter.” Do I have your attention?
For those of you pressed for time, I will cut to the chase. Get this and get it good: If you want to succeed in this business or any other business, it is more important than ever to “use” your friends. “Two heads (set of eyes) are better than one.”
By “friends” I mean mentor, coach, reliable source or any other name you choose to use. I was reminded of this on two occasions just last week. Read the rest of this entry »
I know what you are asking. “Mike, how in the world do you know what my biggest problem is?” My answer to you without missing a beat: “I just do.”
I don’t care if you have a storefront or if you work from your kitchen table. It doesn’t matter if you work out of your attic or out of your car. You all have the same problem. And it’s the same problem I have.
Not enough people know you’re alive.
That’s it. How can I do business with you if I don’t know that you exist. It all begins with Read the rest of this entry »
Years ago, I wrote a book titled “Become the Exception.” I thought I might highlight the first four chapters of the book which featured the four myths associated with the selling profession, according to me.
Myth Number One: Selling is a numbers game.
You’ve all heard it before. Make enough calls and ring enough doorbells and you will eventually sell something. This accurately defines the old numbers game. It might have resulted in a few sales back then, but I think that way of going to market has become outdated. It has become a myth. Selling is Read the rest of this entry »
Regardless of whether you are a fan of a particular sports team or not, you must admit there are lessons to be learned from watching skillful athletes compete. From college to the Olympics to professional sport, I find myself drooling at times from what is unfolding right in front of me on the field of play.
In a single week, I witnessed. Unranked Vanderbilt University upset a highly ranked Alabama football team. I saw a multi-vehicle crash at The Talladega Speedway and I saw the Miracle Mets earn their way into the MLB Post-season playoffs with some last minute heroics. And it was this series of events that stimulated this week’s message. Read the rest of this entry »
Let’s turn the clock back to when we were ten-years old. If you asked the majority of men today how they met their first girlfriend, they would typically share a similar story.
In most cases, a young boy is introduced to his first girlfriend in the 5th grade at the age of ten. The reason I know this is because that’s the age we realize that women exist. Until that point, it was all about basketball, football and baseball. (I’m generalizing.) Read the rest of this entry »
I have been writing articles like this for what seems like an eternity. In fact, I think I have penned close to 3000 articles since I began writing for TRO. If nothing else, you know by now that I look at marketing and sales from a different angle. One thing I can say for certain. The older I get, which means the more experienced I get, the easier it gets.
I have found along the way that sometimes we insist on shooting ourselves in the foot. We complicate Read the rest of this entry »
These four words popped into my head recently and in addition to recalling a little tune sung by Bobby McFerrin, I found myself thinking of retirement. Yes, I have not been confused for a spring chicken for many years now and I often have to stop and think how I managed to get out of bed yesterday. Some call it age while I prefer to consider it as experience. But I digress.
Due to age, experience or whatever you want to call it, my days of actively pursuing new business have slowly gone the way of Seinfeld reruns Read the rest of this entry »
People often ask me where I get my ideas from for future articles. After penning over 2500 articles, I too find myself scratching my head at times. The answer, however, is quite simple. I live my life while paying attention to my surroundings. Life itself is a constant saga (article) unfolding as the days, weeks, months and years expeditiously fly by.
Strangely enough, today’s reminder comes to you via the Clark Gym’s Sauna Box in Cooperstown, NY. I recently found myself chatting with a man who Read the rest of this entry »
I was reminded again this week of the power of the sincere compliment. The scene this time was a small country restaurant in Richfield Springs, New York. This is a lazy little upstate town situated on Route 20 between Syracuse and Albany. I call it a restaurant but the term coffee dive might do it more poetic justice. It is a small “joint” that serves breakfast. Got the picture? Read the rest of this entry »
There is a popular saying that is recited every day by many seasoned travelers: “Been there. Done that.” I suppose if this were totally true, every family in America, Canada, and the world would have families of consisting of only one child. The facts prove otherwise which endorse the feeling that some things are worth experiencing more than once … or twice. Another example: potato chips. Read the rest of this entry »
Jimmy Buffet once sang a tune that suggested that one’s attitude could be adjusted with a simple change of environment. His exact phraseology was: These changes in latitudes, changes in attitudes. Nothing remains quite the same. Through all of the islands and all of the highlands, if we couldn’t laugh, we would all go insane. Read the rest of this entry »
You and I are both aware of how fast time seems to be passing us by. We greet each new day with optimism and before we know what hit us, we are brushing our teeth getting ready to hit the sack. We can all be heard asking ourselves, “Where did the day go?”
If we are lucky, we manage to cross off a few important items on our “To-Do” lists. More often than not, however, we find ourselves crossing off tasks that really could be ignored altogether. Welcome to the year 2024. The year of the rat race.
Procrastination has become a favorite practice for many of us, and the feel-good phrase, “Tomorrow is another day,” Read the rest of this entry »
I have been sharing my ideas on sales and marketing with interested audiences for nearly 40 years. In those four decades came and went numerous ideas, tactics, tips, strategies, topic-specific maneuvers, and even more than a few “tricks of the trade.”
There never seemed to be a lack of “new.” But throughout those many years, what I found more often than not, was a lack of do.
All through my career, beyond the hype promoting the current flavor of the month, I found myself endorsing a two-word phrase that I believe still pays: EMBRACE THE FUNDAMENTALS. Read the rest of this entry »
I stumbled upon this article from over ten years ago by accident this morning and thought it was worth bringing back to life.
Everybody knows that there are no “Magic Pills” when it comes to building a business. You may be wrong. Yes, there just might be a pill or two.
There seems to be a pill today for just about everything … from headaches to painkillers to weight loss, to cholesterol control… to unforeseen “intimate moments” for you old guys. Yet most sales and marketing gurus, coaches and trainers are quick to remind you that there are no “Magic Pills” for business success. Read the rest of this entry »
I woke today with my mind in full gear. This sign of mental activity caught my attention. Although I cannot explain why, I decided to take what was spinning in my head and turn it into today’s article submission. I may seem to be meandering. Here goes.
The first thought that shot through my mind when I opened my eyes was, “I’m not dead yet.” I looked straight up and saw the ceiling before peering out the window to see what appeared to be a sun trying to brighten up the day. “Mike.”, I said to myself. “It seems you have been given another opportunity to do some good today. What are you planning on doing?” Read the rest of this entry »
It has been a few weeks since The Paris Summer Olympics came to a close, but I am still reeling from the lessons learned from every event. Priding myself as once being a somewhat accomplished amateur, I can appreciate to a certain degree the price these men and women have paid to represent our country.
Each and every athlete, in each and every event, is highly skilled, trained, disciplined and more than worthy to sport the jacket with the letters USA embroidered on the back.
Here are just a few of my observations as the games unfolded. Read the rest of this entry »
I realize that the 2024 Summer Olympics will be yesterday’s news by the time you read this article. I am also cognizant of the fact that I have reported on today’s topic more than once in the past. In fact, I allow this message to surface every time the Olympic games take center stage, be it the winter or summer games. Read the rest of this entry »
Years ago, the founder and former CEO of Scandinavian Airlines, Jan Carlson, wrote a book titled Moments of Truth. The message reminded the reader that during the course of any one day, there were hundreds of occurrences where a customer is given an opportunity to make an opinion both good and bad about a service provider.
Similar to this truism, I have come to identify specific areas where a person is given reasons to begin questioning a service provider. I refer to these tell-tale signs as “red flags.” Read the rest of this entry »
Anybody who has ever heard me speak or has followed my writings over the years has heard me say more than once that “the mind quits first.” This may be an accurate reminder when the going gets tough and you tell yourself that you don’t have an ounce of effort left in you. But you soon overcome the impulse and prove to yourself that you do indeed have a little more left in the tank.
On the flip side, however, your mind can also be a deceiving piece of mental real estate that can lead you down a treacherous path that needs to be avoided. And this brings me to today’s title and my most recent “wake-up call.” Read the rest of this entry »