TRO 2024 Ratesheet

Watch this video to see how your company benefits from working with TRO!

TRO strives in every way to be an exceptional partner for its advertisers. Our electronic platform is the best in the travel trade industry, and we work closely with our clients. Many companies sell email broadcasts. What TRO does is fundamentally different. We represent your company to the travel agency community. We ensure that the travel agents who use our site, read our newsletters and receive our emails know your company as a TRO partner. I personally oversee each and every campaign to make certain the value for our advertisers remains high. TRO reaches the same audience as the print media at prices that are far below. Our relationship with the travel agency community is excellent. We invite you to be a part of our marketing efforts to enhance the travel industry’s fortunes. Richard Earls, Publisher, TRO richard.earls@tro.travel

All rates are net to TRO. Note – many ad units sell out early in the year and may not be available. However we are happy to substitute ad units of equal value in such instances. Please calendar your ad units as early as possible to ensure getting your choice of dates! Total Database: 80,000+ Travel Agents for Travelgram, 70,000+ for supplier emails

Leisure: 98%
Large Home Based and Storefront Mix
Geographic distribution – nationwide, evenly dispersed
Very loyal, active database with excellent response rates
Very strong response rates from our agents.
Travel oriented specials appear in TRO’s Voyager Website program at no cost to you!

Here is Facebook’s Competitive Map for Travel Trade (B2B) Media:

Travel Trade Email Broadcasts
1X – 5X	$550 each	Click for sample	Dedicated broadcast to the entire database of travel agents. Average broadcast will be to a base of 70,000 agents. Travel related emails are placed in our Facebook App at no additional cost; Distributed through over 900 travel agencies to their clients. Your travel specials are also included in the Voyager Websites travel specials widget. Listing in TRO site Travel Specials database included. Highly effective, strong ROI Broadcast linked for 2 weeks in Travelgram Reporting Included Forward to Clients – consumer ready email for travel agents to forward $100 extra per email.
6 Pack	$3,225
10 Pack	$4,850

Travel Trade Emails: Where2TravelNext (W2TN)
1X Dedicated	$2,500 each	Sent to travel agent clients: Your special guaranteed to be seen by agent clients (240,000 consumers) Travel related emails are placed in our Facebook App at no additional cost as well as the Voyager Websites Travel Specials App and distributed through over 900 travel agencies to their clients. Listing in TRO site Travel Specials database included. Highly effective, strong ROI Dedicated broadcasts or Group Broadcasts Reporting Included Includes a broadcast to TRO database!
1X Group	$900

TRO Site Banner Ads

Rotating
Monthly	$350	Click for sample	Brand Building Daily Exposure Supports ROI on Email Broadcasts Anchored ads include Run of Site Reporting Included
Quarterly	$575
Semi Annual	$1,020
Annual	$1,850

Site Sponsor
$525 a Week	Click for sample	Brand Building Daily Exposure Supports ROI on Email Broadcasts Appears on every page of site Reporting Included

Leaderboard
100% Coverage	$825 a Week	Click for sample	Brand Building Daily Exposure Supports ROI on Email Broadcasts Anchored ads include Run of Site Reporting Included
50% Coverage	$550 a week
33% Coverage	$350 a week

TRO Home Page Anchor Ad
$575 per Week	Non-rotating banner ad, highly visible Banner Ads reinforce branding Appears in every TRO editorial

Travelgram Daily Newsletter and Cruise News Weekly
Click for sample	Large circulation (80,000+ September 1, 2015) Supports ROI on Email Broadcasts Multiple ad units
	Sponsor Ad	$675 Weekly – This is the ad at the top right corner of the broadcast
	Call Out Ad	$675 Weekly – This is business card size ad in the first category at the top of the broadcast
	Featured Brochure	$675 Weekly – Promote and distribute your company’s brochure to thousands of agents

TRO Home Page Ads, Articles and Supplier Profiles
Click for sample	Banner Ads reinforce branding Supplier Profiles provide advertorial
	Supplier Profile	$575 Week
	Article Sponsorship	$575 Week (Linked from Travelgram)

Voyager/W2TN Newsletters Your Specials in Front of Thousands of Consumers in the Travel Agency Channel!
Click for sample	Dedicated Broadcast; or Group Broadcast
		Dedicated: $2,500
		Group: $950

60-Second Geography
Click for sample	Content used by agents in their own newsletters Highly visible advertising, widely circulated Runs for a full week with 3 travel specials One geographic location dedicated to first come supplier Promoted in Travelgram
		$575 per week

1:1 Interview
Click for sample	Highly Visible and Widely Read Personality Driven Promoted in Travelgram
		$575 per week

Outpost Sponsor
Click for sample	Content used by agents in their own newsletters Highly visible advertising, widely circulated Runs for a full week Highlights a tour operator’s destination Promoted in Travelgram
		$575 per week

eBrochure
Click for sample	Can be posted anywhere on internet Fast, almost no download time Easier to use than PDFs Easily Emailed and personalized Individual pages or entire brochure can be emailed
		$450 per brochure – Non Advertiser Free for Quarterly Advertisers or higher, 1 per Qtr

Marketing Kits and Custom Publishing
Click for sample	Travel Agent Marketing Kits Centers on a Destination or Supplier Gathers marketing materials in a single location Epostcards, videos, travel specials Hosted both by TRO and the Supplier’s site
		Variable cost based on size and content

TRO Webinars! Recorded and hosted for you
Click for sample	Includes TWO email broadcasts announcing the event to 80,000 agents TRO provides the Webinar Account TRO records it for later playback to agents – extend the life of your investment! Linked from Travelgram for 15 Days Placed in TRO’s Webinar Page and on your own website Includes toll number and free Voice over IP sound. Excellent attendance and ROI.
		$3,200 per Event $8,700 for 3 Events $13,500 for 5 Events

TRO Tour Operator Directory Enhanced Listing
Click for sample	365 days a year, 24 Hours a day directory Advertisers “Sort to top” in searches May be updated quarterly Video, audio, brochures, travel specials Promoted by TRO via all media to 80,000+ agents
		Basic listings are free to any supplier that works with and pays commissions to travel agents.Enhanced listing: $1,500 Annually or free with any Quarterly Campaign (see below) or higher.

Campaigns

Simply put, TRO campaigns work. TRO’s method of combining all of its advertising units into coordinated campaigns provides travel suppliers with a combination of brand building and tactical marketing. Some ad units sell out early, but we will substitute units of equal value!

Trial Campaign – See what TRO can do for your marketing!

Available one time to new advertisers only
Up To 3 EMail Broadcasts
2 months ROS Banner
Supplier article
Free Enhanced Listing TRO Tour Operator Directory

$1,650.00

Quarterly Sponsorship Campaign

Up To 6 EMail Broadcasts
ROS Banner Ad
1 Week Outpost Article Ad
1 Week Travelgram Call Out ad
Free Enhanced Listing TRO Tour Operator Directory
Free eBrochure

$3,850.00

Six Month Sponsorship Campaign

Up to 12 EMail Broadcasts
ROS Banner Ad
1 Supplier Profile in TRO Homepage
1 Weeks TRO Site Sponsorship
1 Weeks Travelgram Sponsorship
3 Weeks Travelgram Call Out Ad
1 Weeks 60 Second Geography Sponsorship
1 Week The 365 Ad
2 Weeks Sponsorship of choice of Outposts, Deck Plans, Soundings. Today in History, or Agent Perspectives Articles
1 Week TRO Anchor Ad
1 Week Feature Brochure Travelgram Ad
Free Enhanced Listing TRO Tour Operator Directory
Up to 2 Free eBrochures

$7,795.00

Annual Sponsorship Campaign

Up to 15 EMail Broadcasts
Leaderboard Ads 100% Coverage 1 Week
Leaderboard Ad 50% Coverage 2 Weeks
Leaderboard Ad 33% Coverage 3 weeks
ROS Banner Ad
1 Supplier Profiles in TRO Newsletter
2 Weeks TRO Site Sponsorship
2 Weeks Travelgram Sponsorship
6 Weeks Travelgram Call Out Ad
2 Weeks 60 Second Geography Sponsorship
1:1 Interview
2 Weeks The 365 Ad
4 Weeks Sponsorship of choice of Outposts, Deck Plans, Soundings. Today in History, or Agent Perspectives Articles
2 Weeks TRO Anchor Ad
2 Weeks Feature Brochure Travelgram Ad
Free Enhanced Listing TRO Tour Operator Directory
Up to Four Free eBrochures
Free Remnant Space as available

$16,900.00 $19, 500 with 3 Webinar Package

TRO 2024 Ratesheet | Travel Research Online

The voice of the travel agency community