Happy New Year!
As I pen my 753rd and final column for Travel Research Online, I reflect on the incredible journey (and friendships) we’ve shared over the past 16 years. But as they say, all good things must come to an end. It’s been an honor to have worked with Richard and the team at TRO for nearly two decades! Over the years, I have been a columnist, editor, forum designer, and, for a good while, a forum-wrangler. I hope my insights into marketing and operating a travel practice in this ever-changing world resonated with you and helped you at some point. If not, shhhh!
Our industry has witnessed
remarkable transformations, from the challenges posed by global events to the rapid advancements in technology–an understatement as I still recall trying to wash off the red ink from tickets of yesteryear! Throughout these changes, your resilience and adaptability have been nothing short of inspiring. I’ve been privileged to offer insights and strategies to support your endeavors, and in return, I’ve learned so much from you!
As I step back from my regular contributions, I do so with incredible gratitude and optimism for the future of travel professionals. As you continue on your journey, remember the wealth of resources available here at Travel Research Online remains at your fingertips. From the latest industry news to innovative marketing tools, TRO remains a steadfast companion for your agency’s success.
Thank you for allowing me to be a small part of your world. Wishing you all continued success, growth, and travel!
With more gratitude than you probably realize,
PS: If anyone ever needs to contact me, jfrenaye@gmail (you know the ending) will get me anywhere in the world!
