Group travel is making a comeback—finally! But the landscape has changed. While travelers are excited to explore the world with friends and family again, safety, flexibility, and health protocols are more important than ever. As a travel agent, your job is to reassure clients that group travel can be both fun and safe in a post-pandemic world.
The first thing to emphasize is safety. Clients must know that their health is your top priority. Highlight the safety measures at accommodations, transportation providers, and destinations. Whether it’s private transfers, increased cleaning protocols, or access to medical care, ensure your clients know the steps you and your partners are taking to keep them safe. If you do not know, ask. And be proactive with your clients!
Smaller groups are trending as travelers seek to minimize their exposure to large crowds. Promote small-group tours that allow social distancing while providing a communal travel experience. Adventure tours, outdoor excursions, and nature-based trips are trendy as they offer open-air settings where people can enjoy group activities without feeling cramped. This is a perfect time to open your fanatical, older cruisers to the intimacy and safety of a European river cruise!
Flexibility is another must-have. Travelers are still cautious about making firm commitments and unsure about the changing travel landscape. Offer flexible booking options and cancellation policies that give them peace of mind. Travel insurance that covers COVID-related disruptions is a great way to reassure clients—and it should be mandatory!
Focus on outdoor and local experiences, as these tend to be safer and more appealing in the current climate. Group tours of national parks, beaches, or nature reserves are great options to market, as they combine adventure with lower-risk environments.
You can help your agency move the needle on the group travel recovery meter by promoting safety, flexibility, and outdoor activities!
