PRESS RELEASE FROM AVANTGARDE VACATIONS
New York, NY — 11/12/24 — AVANTGARDE VACATIONS, formerly known as Holidays with Downtown, announces a major rebranding as it embarks on a new chapter in delivering premium, personalized travel experiences. With a renewed focus on private-guided travel, the company has unveiled a bold new brand identity, which includes a fresh logo, redesigned website, and an enhanced social media presence.
“We are incredibly excited to introduce the new brand identity,” said Steven Borukhin, CDO of AVANTGARDE VACATIONS. “This transformation reflects a deep commitment to both our customers and our team. As we continue to build on our legacy of service excellence, this rebrand positions us to offer more tailored experiences, expand into emerging destinations, and connect with new segments of travelers seeking authenticity and exclusivity. It’s an evolution that allows us to better reflect who we are today and where we’re headed, as we continue to innovate and grow within a competitive market.”
Private-Guided Journeys that Exceed Expectations
“We’re redefining what it means to offer truly personalized travel experiences,” said Kevin Hichour, General Manager of AVANTGARDE VACATIONS. “We don’t just provide a hotel room with activities anyone can book online—we create bespoke, end-to-end premium experiences that are specifically designed to exceed the expectations of our travelers. Our curated collection of itineraries is built on deep expertise in each destination, ensuring that every journey delivers something unique and unforgettable. We also allow travelers the flexibility to adapt plans on the go, the security of private transportation and personal guides, and the peace of mind of 24/7 in-destination support from a team that’s in the same time zone and ready to assist at any moment. Our global preferred supplier network selection offers our customers local expertise and unique destination experiences”
Expanding Global Offerings: Sports and Group Travel
AVANTGARDE VACATIONS is also excited to expand its offerings to include international sports packages for some of the world’s most coveted events, including Formula 1 races and European soccer matches. Whether clients are looking to witness the adrenaline of the Grand Prix or attend exclusive football matches in iconic stadiums across Europe, these packages provide an immersive sports travel experience like no other, including VIP access, premium accommodations, and insider access to athletes and events.
Furthermore, AVANTGARDE VACATIONS has a strong Group Travel department that excels in creating seamless group experiences. Whether for corporate retreats, special interest groups, or large family gatherings, the company offers flexible, customized group itineraries with a focus on premium service and private, guided travel. With a deep network of global suppliers and an expertise in organizing large-scale travel, AVANTGARDE VACATIONS ensures that every group trip is managed with the same level of personalization and attention to detail as individual journeys.
Reimagining the Travel Experience for Clients and Advisors
As AVANTGARDE VACATIONS evolves, the new brand identity reflects a stronger commitment to both our clients and our travel advisor partners. “We’re focused on creating deeper connections for travelers and the travel advisors who serve them,” said Lori Smith, VP of Marketing at AVANTGARDE VACATIONS. “We want our clients to feel inspired, engaged, and truly connected to the world’s most iconic and emerging destinations. At the same time, we’re making it easier for our travel advisors to offer these unique experiences to their clients. This rebrand marks the beginning of a strategic expansion as we enhance our global offerings and redefine the private-guided travel experience.”
Commitment to Travel Advisor Education and Engagement
AVANTGARDE VACATIONS is deeply committed to empowering travel advisors by providing them with the tools and knowledge they need to thrive. As part of this effort, the company recently launched its inaugural FAM (familiarization) trip to Poland, an emerging destination rich in cultural heritage and natural beauty. During the trip, participants enjoyed five-star accommodations, exclusive dining experiences at top-tier restaurants, and immersive cultural and historical tours. They were also joined by key representatives from suppliers and tourist boards, offering them valuable insights into the destination. This FAM trip marks the beginning of AVANTGARDE VACATIONS’ broader destination education program, designed to give travel advisors in-depth knowledge of unique and emerging destinations at a competitive
What This Means for Customers and Travel Advisors:
For Customers:
At AVANTGARDE VACATIONS, we focus on providing more than just a vacation. We specialize in creating journeys that cater to the individual desires of each traveler. Whether it’s a spiritual pilgrimage to sacred destinations, a honeymoon escape in Europe’s most romantic cities, or a culinary immersion trip, we craft each journey with care and attention to detail. With a focus on security, flexibility, and authenticity, our itineraries are designed to deliver truly transformative travel experiences.
For Travel Advisors:
AVANTGARDE VACATIONS offers exclusive access to curated, tailor-made itineraries and a destination education program that helps advisors understand and promote the latest trends and travel hotspots. With 24/7 local support and trusted partnerships with in-destination experts, advisors can confidently recommend private-guided journeys that reflect their clients’ unique backgrounds, travel aspirations, and preferences.
