There’s a new airport, a new archeological site, and a new director of tourism for the Mexican Caribbean—and, for the first time in recent years, a PR agency to help them spread the word about why travelers should visit—and how travel advisors can help them get there.
“We’re launching a new marketing campaign around our new era of the Mexican Caribbean,” says Andres Martinez, the new director of the Tourism Promotion Council of Quintana Roo, on a Zoom with TRO. “And to me, the travel advisor channel is the best way to get knowledge about this nation to the end customer. As big and successful as we are, we also are complex, and we have a lot to say. And the best way to communicate is through travel advisors who have lived the destination.”
Topping the list of new things is the Ichkabal Archaeological Zone, an ancient Mayan city larger than Chichén Itzá’s Temple of Kukulcan, opening to the public this month. But there also are a host of culinary experiences, aquatic adventures, golf, and theme parks—not to mention two cruise ports that bring 7 million customers a year to the area.
The Tourism Council and its new agency, PTG Consulting, will be managing trade relations and arranging FAM trips. “It’s the first time we used an agency but we understand we have to reach travel advisors,” Martinez said. “I know it works, and I know it’s effective.”
Also new are non-stop flight routes from major US hubs to the new Tulum airport on American Airlines, JetBlue, Delta, United, and more; new hotels including SHA Mexico, Costa Mujeres; Marriott Cancun, An All-Inclusive Resort; The Riviera Maya EDITION; Hotel Mousai Cancun; and Almare, a Luxury Collection Adult All-Inclusive Resort, Isla Mujeres
For more on the “new era” of tourism for the US market, see their recently launched experiential campaign (here on Instagram), and our TRO article, Mexico Takes the High Road, with Focus on Upscale Travelers and Their Travel Advisors | Travel Research Online.
