In the ever-evolving world of travel and tourism, it’s crucial that we never become too complacent or overconfident in the relationships we’ve built with our cherished customers. As the old saying goes, “It’s a jungle out there,” and the rules of the game are constantly changing.
Just as the well-established D’Arcy Advertising Agency learned the hard way when they lost the prestigious Mars account after 70 years of service, we must always remain vigilant and proactive in nurturing and strengthening our client relationships.
The message is clear: there are no guarantees, and the “sure thing” is a relic of the past. Your future, and the future of your travel agency, is in your hands. We must be the masters of our own destiny, constantly striving to solidify and enhance the connections we have with our valued clients.
That’s why this week, I’d like to encourage you to join me in a proactive outreach initiative. Let’s take the time to call our top 10 accounts and express our heartfelt gratitude for their continued business. While we’re at it, let’s ask them if there’s anything we can do to further assist them or address their needs.
This simple gesture, taking just a few minutes of our time, could be the difference between maintaining a strong, lasting relationship and being blindsided by the unexpected. We cannot afford to become complacent or take our clients for granted, no matter how long-standing the relationship may be.
By staying vigilant, nurturing our connections, and always striving to exceed our clients’ expectations, we can ensure that our travel agency remains a trusted and indispensable partner in their journey, both now and in the years to come.
Here’s to a future filled with strong, resilient relationships and unwavering client loyalty.
Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club, mike@mikemarchev.com.
*** You want more to think about? Check out my weekly podcast (Miked Up Marchev). Also listed on Spotify, Apple Podcasts, Google, and iHeartRadio.
