The year 2023 has come and gone and there isn’t much, if anything, you can do to change the outcome of your actions or inactions. The results, as they pertain to your business, are “in the bank” so to say.
What you can do, and you have just about all the ammunition you need, is to make 2024 a year for the record books. But, I caution against any unchained optimism.
It is common for you, me, and virtually every hard-working entrepreneur to jot down a few New Year Resolutions designed to fatten their wallet and keep their bodies in fighting form. This in itself is not a bad idea, but history tells us it usually translates to an exercise in futility.
This year, I have a better idea. Let’s remember the time-proven formula that has worked since the invention of the abacus. 2+2 = 4. It equaled four this morning. It equaled four 500 years ago. And it will equal four for the next twelve months. I can hear you saying to yourself right about now, “Mike, Socrates had nothing on you.”
What I am referring to in a nutshell, as we crack open another year, is that the simple basics and fundamentals will be responsible for your success or failure once you arrive at this year’s finish line on December 31st.
As the year unfolds, there will be plenty of new shiny trends, products, and services begging for your attention. You will be teased, enticed and cajoled into adding these ideas, tactics and strategies to your current marketing marching orders. And I am not suggesting that a few of these might not prove to be effective considerations.
What I am asking is that you keep the “NEW” in perspective and not immediately discount the “OLD.”
And to not keep you hanging, allow me to leave you with a few tried and true examples of the basics in motion.
- Do what you say you will do.
- Look people in the eye when speaking.
- Ask more questions.
- Listen more actively.
- Stretch – Fail – Learn
- Don’t take rejection personally.
- Smile more.
- Excuse less.
- Appreciate that the “ball is in your court.”
- It is your business. Make it work.
Mike Marchev is always open to topical article ideas. He is currently putting the finishing touches on his eight-module business-building workshop. To be kept informed on Mike’s Master Marketing Class, send him an email at mike@mikemarchev.com.
Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club, mike@mikemarchev.com.
*** You want more to think about? Check out my weekly podcast (Miked Up Marchev). Also listed on Spotify, Apple Podcasts, Google, and iHeartRadio.
