I’m on a press trip on the AmaSonata, sailing the beautiful (but not blue) Danube. But Jim Augerinos told me he’s at the Signature Travel Network Owners Meeting, and would love to do an interview about Maui, from Maui, I said, let’s do it next week.
Jim said the need is immediate, and the people of Maui can’t wait another week. So I asked him if he would write something up and send it along. Here’s Jimmy’s moving reply:
Recently, I had the privilege of attending the Signature Travel Network Owners Meeting in Maui, and my takeaway is urgent: Maui needs you to visit, now more than ever. While the headlines may still be haunted by the aftermath of the wildfire—a devastating event that will take years for the island to recover from—the local sentiment echoes a different story. That story is one of resilience, warmth, and an earnest plea to tourists: Please come to Maui.
The Island Economy Relies on You
Approximately 80% of Maui locals are either directly employed in or somehow involved with the tourism sector. This is their bread and butter, their source of income and, for many, their passion. For an island that has been struggling with the double hit of natural disaster and media-led misinformation, a decline in tourism is not just disappointing—it’s disastrous.
Don’t Let Misinformation Keep You Away
The narrative that’s been circling in the media and even among Hollywood celebrities doesn’t align with the reality on the ground. Lahaina may be a small portion of Maui that’s currently not open to tourists, but the rest of the island is not just open, but eagerly awaiting your visit.
Be a Responsible Tourist
During my stay, I tried to immerse myself in various aspects of local life. From renting a car and staying in three different resorts to dining at food trucks and upscale restaurants alike. I shopped from local artisans and well-known stores, volunteered at the Maui Food Bank, and tipped generously to support the service staff.
But here’s the deal—responsibility is key. While I was there, not only did I observe the locals to be warm and welcoming, but I also found that being respectful of their land and their circumstances goes a long way. The Aloha spirit is very much alive, and it reciprocates the love you give.
It’s a Win-Win Situation
A current silver lining? You almost have the island to yourself. Imagine experiencing the renowned beaches, landscapes, and local markets without the typical crowds. It’s like having a private piece of paradise.
The Simple Act of Visiting Helps Immensely
Even if you do nothing else but spend your dollars at local businesses, you’re making an invaluable contribution to the island’s economy. Your vacation isn’t just a break for you; it’s a lifeline for the people of Maui, many of whom depend on tourism for their livelihood.
Pack your bags, book that flight, and come to Maui. Trust me; it’s the ultimate win-win situation. The island offers you its unmatched beauty and tranquil vibes, and in return, you offer the locals something far more valuable—hope and economic support in times when they need it the most.
Remember, your choice to holiday here isn’t just a drop in the ocean; it’s a ripple that carries forward, uplifting a community in need. Let’s help Maui bounce back, one vacation at a time.
Note from Cheryl: Signature Travel Network raised more than $400,000, carried in more than 7,000 pounds of supplies, and spent more than $2 million in Hawaii at the 2023 Owners Meeting.
Cheryl’s 40-year career in journalism is bookended by roles in the travel industry, including Executive Editor of Business Travel News in the 1990s, and recently, Editor in Chief of Travel Market Report and admin of Cheryl Rosen’s Group for Travel Professionals, a news and support group on Facebook. As an independent contractor since retiring from the 9-to-5 to travel more, she has written regular articles about the life and business of travel agents for Luxury Travel Advisor, Travel Agent, and Insider Travel Report. She also writes and edits for professional publications in the financial services, business, and technology sectors.