Where do great article ideas come from? There is a reason to start from your own interests rather than turning to artificial intelligence (“AI“) like Voyager’s Toby for ideas as “Step 1.” If it is important to inject your brand into your writing, it makes sense to begin with you. It really is that simple. Ideation should take root in the human, who then turns to their AI writing assistant like Toby for assistance.
Most importantly, we want to engage the reader with strong, interesting content, and we want to do so with solid prose, infused with “brand voice” – your company’s personality. That last component is important. You are what is truly unique about your company. The public can purchase travel anywhere. You, they can only get from you. Your personality must infuse your writing. Just as you are the secret to great travel consulting, YOU are the secret to great travel writing.
Your Facebook profile is one of the best possible sources of ideas. You are a travel person, and what you find interesting will likely interest others. My personal Facebook profile is typically one nature photo after another. In almost every photograph I curate there is an article waiting to happen. If I choose an article about nature, travel is inherently involved. Almost every post is a blog article waiting to be birthed. Look around your house at the objects on your shelves and hanging on your wall. Choosing from the materials you are already gathering about yourself guarantees your writing will be infused with your brand personality.
Example: Take an interest you have that, on its face, has nothing to do with travel. I love cheetahs and the other “big cats” of the world. There is an article waiting to happen. Better yet, “nature” happens “out there” in destinations you and others want to visit.
Most people involved in AI, turn first to AI for their ideas. You can do that. AI like Toby will crank out idea after idea for you. I suggest, however, you are the better starting point. Then, ask Toby to help you write your first draft of YOUR idea.
Your humanity, your interests, make you, well,… interesting. See how that works? Your interests are shared by others. Interests are how communities form. Do you like to play the card game “bridge”? That is an interest and has a built-in community. That is an article waiting to happen. That is a cruise group waiting for a leader.
Toby is your writing assistant. He writes with you, not for you. Tell him to write about your interests. That is your best possible starting point.
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