Have you heard the phrase: “Marketing is everything, and everything is marketing? The ‘marketing mindset’ implies viewing every interaction, every piece of information, and every travel story not simply for what they are but for their potential to captivate attention and inspire travel desires among potential clients. It’s about appreciating the intrinsic emotional power of travel and strategically using those emotional touch points to remind clients that, at heart, they are a dreamer.
Marketing isn’t an occasional activity but a persistent state of mind that should never go off-duty. Every conversation, every magazine article, every television show or movie is a reminder of the many opportunities you have each day to market your travel practice. The elevator chat about your client’s lifelong dream of a safari trip, a billboard about a local insurance company, or even a social media post accounting software can remind you of the many ways to reach out and appeal to your client’s emotional needs.
Remember, perhaps more so than any other field, travel is not a product or service but an experience. We’re stimulating the imagination, touching upon emotions, and promising adventures and transformative experiences. The art of telling engaging, emotionally-charged stories about unique destinations and the fulfillment of lifelong nomadic dreams can be a potent opportunity to promote your travel services. In essence, it’s about celebrating the best that the world has to offer and letting your audience imagine themselves as part of those stories.
The marketing mindset prompts you to not only stay updated on the latest travel trends, but it is also about seeking opportunities for continuous learning and improvement, always focusing on creating value for clients. This approach turns every industry article and every client feedback into a learning and marketing opportunity.
Fortunately, it’s not about the “hard sell.” The marketing mindset is about cultivating authentic relationships with clients. It’s about understanding clients’ dreams and desires, their fears, and their uniqueness. With a deep, personal understanding, you can fine-tune your instincts, your offerings, and marketing messages to resonate on a deeper, more personal level.
Maintaining a marketing mindset allows you to blend promotion with a genuine passion for travel seamlessly. It helps to transform potential into the everyday magic of travel. This consistent perspective engages potential clients at an emotional level, inspiring dreams, memories of childhood travel, and aspirations of travel to come. When we awaken the dreamer, we cultivate an audience more receptive to our services.
Embrace the marketing mindset. It is your opportunity to tap into the dreamer in every client, to court their adventurous spirit, and to turn the dream into an itinerary.
