In the super competitive travel industry, you must be more than average. You must shine like a diamond and blow your competition out of the water. Lucky for you, I’ve got some thoughts to help you do just that. Let’s dive in!
Embrace What Makes You Special:
Figure out what makes you unique. Maybe you have killer partnerships with select suppliers or offer one-of-a-kind custom itineraries. Whatever it is, flaunt it!
Know Your Customers Like BFFs:
Get inside your customers’ heads. Do some market research, read reviews, and listen to their needs. Use that info to create personalized experiences they’ll love.
Customer Service to the Max:
Go above and beyond with your customer service. Give them personalized recommendations, be lightning-fast with responses, and make their experience unforgettable.
Tell Tales That Wow:
Storytelling time! Share mind-blowing stories about your own travel experiences. Bring out the emotions, cultural quirks, and life-changing moments. Get them hooked. And then get them booked.
Rule the Online World:
You have to dominate the online scene. Build a kick-butt website that’s easy to use and showcases your awesomeness. Be active on social media, travel blogs, and review sites to engage with potential customers and build trust.
Tech It Up:
Embrace tech. Use AI like TRO’s Oliver Toby, data analytics, and automation to personalize recommendations, optimize prices, and rock your marketing campaigns.
Tag Team with Industry Peeps:
Join forces with your preferred suppliers. Collaborate on unique packages and experiences that’ll blow minds and open new markets.
Stay Ahead of the Game:
The travel industry is constantly changing. Be a trendsetter by keeping up with the latest and greatest. Embrace new destinations, hop on new tech, and always level up your game.
Keep ‘Em Coming Back:
Loyalty is key! Consider a loyalty program, and offer exclusive perks. Make clients fall in love with your brand and keep them returning for more.
Never Stop Improving:
Be a forever learner. Analyze your performance, listen to feedback, and find areas to improve. As Mike Batt always says, “If you’re not growing, you’re dying.”
Now you’ve got some ammo to crush your competition. Now get out there and be great!