I hate to say it, but summer is here, and it’s time for us to gear up for one of the slower times of the year. However, it’s important to remember that slow summer months don’t have to mean slow business. With the right approach, you can turn this traditionally quiet time into a golden opportunity to sell more travel and earn more commissions. Here are five opportunities for you!
- Great deals: Many hotels, airlines, and tour operators offer significant discounts during the summer months to entice travelers. As a pro, you can use these deals to offer your clients unbeatable prices on their summer vacations. From all-inclusive beach resorts to European river cruises, there’s no shortage of great summer deals that you can promote to your clients. Just remember travel and trip cancellation insurance!
- Popular destinations: Although summer is a slow season for travel, many popular destinations may now be a bargain. From tropical beaches to cultural cities, there are plenty of destinations that are perfect for an affordable summer getaway. As a travel agent, you can use your expertise to recommend the best destinations for your clients and help them plan the perfect summer vacation. Be careful booking Europe in the summer—they take long vacations and there is nothing worse than sending a client to a City that is essentially closed for business.
- Family travel: With kids out of school, summer is the perfect time for families to travel. Tap into this market by offering family-friendly destinations and activities. From theme parks to national parks, there are plenty of options that will keep the whole family happy.
- Repeat business: Summer is a great time to cultivate repeat business. While this may not materialize in the summer (it may), it can be a good time to dream along with your clients. Is someone coming up on a 50thwedding anniversary or a milestone birthday in a few years—get planning now.
- Upsell opportunities: With the right approach, summer travel can be an opportunity to upsell your clients. Whether it’s upgrading their hotel room or adding on a special experience, you can offer your clients a little bit extra that will make their summer vacation even more memorable. Many clients may not be able to afford a suite, but with some of the reduced prices in some markets, it may be a perfect upgrade for your client!
Don’t let the slow summer months worry you. With a bit of creativity and effort, travel professionals can turn this time into an opportunity to sell more travel and earn more commission. So, get ready to embrace summer!
