Although there may not be any “do-overs” or mulligans in business these days, there is certainly time and rationale for “pressing on.”
Allow me to explain.
I recently sent out a blast email promoting my new series of “More-On” books. What better way to start promoting you, or your business, than by telling people you are alive and ready for action.
I wrote an email sales letter and hit the button, which sent my words out into internet land. As expected, the orders began to surface. It is funny how when you ask somebody to buy something they actually (sometimes) buy something. (I am talking to you, sales pro. Ask and see what happens. You may surprise yourself. You can call it “closing;” I refer to it as simply “asking.”)
In any event, my mission was successful. The following day, (and here is today’s message) I sent the exact same email out to the exact same list. (The nerve of me.)
Some might have thought me pushy. Others obnoxious. Some may even interpret this as aggressive behavior from somebody who was certainly going out of business. No. No. And no again.
When I hit the button on day two, experience and intelligence told me that I should expect a full 50% of the number of orders I received on day 1. This is sound marketing intelligence. In my case, however, this did not happen.
What did happen was that I received MORE orders on day two than I received on day one. Fancy that?
Repetition is not a bad thing. People are inundated with communications today and, in order for you to get through the noise in many instances, you might have to take a couple of swings.
The people who become upset with your gentle tenaciousness are the price of doing business. Sorry good reader, regardless of how cool you are, you can’t be all things to all people. The faster some people opt off your list, the quicker you should be thanking them for the courtesy.
Repetition. Persistence. Diligence. These are the words that are going to see you through to the finish line.
Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club, mike@mikemarchev.com.
*** You want more to think about? Check out my weekly podcast (Miked Up Marchev). Also listed on Spotify, Apple Podcasts, Google, and iHeartRadio.
