Like everything in life, there are two sides to every coin. My observation will not sit well with everybody reading today’s message; but it does, and will, pertain to many of you.
I was sitting at my desk the other day when I glanced out the window and spotted one of my older neighbors shuffling toward the mailbox. I watched, hoping I would not have to run to his aid should he stub his toe and take a tumble.
He made it unscathed to the mailbox and inserted his key. Upon opening the box I saw him lean down and peer into an “empty” box. He closed the box and headed back to his apartment with no news, good or bad.
A second example comes from my own apartment. Everyday, my wife asks me if I spotted the mailman drive by. For her, a daily trip to the mail box is an anticipated part of her day. Why am I sharing this with you?
The old fashion envelope may not “float the boat” of the younger set, but I am here to tell you that anybody over the age of 50 still enjoys risking a paper cut when opening up an envelope.
I know email is faster. I know text messages are cheaper. I know most of you have forgotten how to use a telephone. I know that for a certain demo and psychographic, the stamped letter still holds a valuable spot in your marketing mix.
And here is what I consider to be somewhat amusing. Maybe downright sad better explains it. A large percentage of my readers will find themselves agreeing with today’s message. The majority of these good people however, will not send a single letter in the next 30-days.
Some smart guy once said, “You can lead a horse to water, but you can’t make it drink.”
Merry Christmas.
Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club. Send for details.
