Most clients have a list of places they want to see – someday. Patricia Schulz’s book, 1000 Places to See Before You Die, tapped into the public’s desire to travel in a major way. That same wellspring of desire is your market. Another way of saying the same thing? You don’t have to sell travel. Clients are already sold on travel. You have to SELL YOURSELF! Sell your enthusiasm and support. Sell your expertise.
Sell your access to the best values. Sell your affiliations with industry consortia and professional resources. Share what you do. Marketing does not get more basic than this. You are never competing on price if you are selling your own expertise.
