I stumbled upon this article from over ten years ago by accident this morning and thought it was worth bringing back to life.
Everybody knows that there are no “Magic Pills” when it comes to building a business. You may be wrong. Yes, there just might be a pill or two.
There seems to be a pill today for just about everything … from headaches to painkillers to weight loss, to cholesterol control… to unforeseen “intimate moments” for you old guys. Yet most sales and marketing gurus, coaches and trainers are quick to remind you that there are no “Magic Pills” for business success.
You are correct if you think that there is not a “single pill” that does it all. But the truth is that you do have a “Magic Pill”… but it is ”your Magic Pill.” It is not of the generic variety. It is your personal anecdote. And there lies the rub. You have to find it. You have to use it. You have to learn from it. You have to take it daily.
Your “pill” is different than mine. Mine is different than yours. But we both have one.
The “pill” comes in different sizes, colors, shapes, and styles. The single common denominator is that all of these “pills” are spelled m-a-r-k-e-t-i-n-g. They all involve getting the right people to know you, like you, and eventually trust you. Whichever “pill” you choose to take, you must do so daily… without exception… without excuses… or it will not prove to be magic.
“Magic Pills” take the form of networking, emailing, written communications, public speaking, blogs, websites, demonstrations, home parties, proposals, contests, collaborations, etc. Your “pill” is no better than mine. It just is a better fit for your budget, time constraints, and personality. As long as you take your “pill” daily you have a very good chance to witness the magic.
As another year passes, I challenge you to find and begin ingesting your own “Magic Pill.” I also challenge you to do something that you never thought possible in the years ahead. I am recommending that you have more FUN in the months to come. I know I am… right after I take my daily pill.
Mike’s Inner Circle: Join my Inner Circle, and I will help you find the magic. Allow me to look over your shoulder and I will help you: (1) Sleep better at night, (2) have more fun growing your business, and (3) put more money in your bank account. Ask for details… they are free. mike@mikemarchev.com
Mike Marchev is always looking for a few more proactive travel professionals to join his Sales and Marketing Club, mike@mikemarchev.com.
*** You want more to think about? Check out my weekly podcast (Miked Up Marchev). Also listed on Spotify, Apple Podcasts, Google, and iHeartRadio.
