I like both endings and beginnings. In less than two weeks, 2025 will come walking through the bar door like a character in a Western movie. There are many uncertainties in the plot line, absolutely. Given recent events, with all the twists and turns lately, most crystal balls have been downgraded to paperweights. What is certain, however, is the need for planning. If you have delayed crafting a 2025 business plan, there is still a bit of time to do so, and here are a few ideas to help you along the way.
A business plan has the following two goals:
- the retention of existing clients; and,
- the acquisition of new clients.
Your existing clients are your base and represent your steady income. New clients represent growth and replace clients you may lose or fire along the way. Whatever steps we take in building a plan, we will want to ensure that we are acting to either retain desirable existing clients or acquire desirable new ones.
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