Travel Research Online | The voice of the travel agency community

“When you begin to see the possibilities of music, you desire to do something really good for people, to help humanity free itself from its hangups.” ~ John Coltrane

There are many reasons to be grateful for having a career in travel planning, but I think the most important is the impact a travel professional has on the life of the client. Travel professionals assist clients to turn vacations, family travel and even business trips into the best possible experiences. By visiting the streets of new cities, meeting people from around the world, and exposure to different cultures, we are all made better people, citizens of a larger reality. As a travel professional, you have the opportunity to play an important part in people’s lives. Read the rest of this entry »

Greenland is the hot new expedition destination—and if you are not selling it and other expedition destinations, you are missing an opportunity to grow both your customer base and your commissions.

That’s the takeaway from the Expedition Travel Panel at the NY Travel & Adventure Show in Manhattan, where Connoisseur Travel Ltd.’s Brandi McBride brought together four of her favorite expedition suppliers on a panel for travel advisor attendees. Read the rest of this entry »

Now in its 92nd year of operations, SITA World Tours is an old-timer. But the travel industry is far too dynamic and ever-changing to allow any company to get set in its ways. No tour operator survives nine decades without being highly alert and adaptable. SITA must be vibrant and agile to keep on top of constantly changing times. It combines its use of new technologies with some practices that haven’t essentially changed since the company started in 1933.

Primitive? Old fashioned? Perhaps. Probably the most important of SITA’s surviving early practices is intensive human interaction between the company and its travel agent partners.

This is a multi-million company, handling travel in 90 countries on six continents, in business for more than 90 years. That it has state of the art technology pretty much goes without saying for Read the rest of this entry »

If your travel plans include venturing across state borders or collecting passport stamps, it’s essential to know what your health insurance will cover while you’re far from home. Facing an illness or injury abroad can be more than just unpleasant—it could lead to hefty out-of-pocket costs, even if you’re enrolled in Medicare. Many standard health insurance policies also do not cover international travel. Read the rest of this entry »

A Mississippi River cruise has been on my radar for a while, but 2025 might actually be the year I stop talking about it and actually do it. Europe always entices me, with its beautiful landscapes and rich history, but why do I tend to forget about the river cruise experience that’s just a short, single-connection flight away? Read the rest of this entry »

This is the second sales mistake in the series of ten.

If you want to get to the top of this profession, you have to stop focusing on yourself and start thinking about helping others succeed. Sounds absurdly simple. It isn’t.

As I mentioned earlier, your primary goal is to stop selling.

When you try to sell, it appears to everyone that you are selling, and nobody I know enjoys being “sold”. But, when you are legitimately, openly and sincerely interested in helping people, you will have their undivided attention and, eventually Read the rest of this entry »

KHM Travel Group began their journey as a host agency in the travel industry with a small, family-owned business. Now, they have a team of over 70 in a multi-office complex. These days they work to support over 5,000 independent home-based travel agents with unlimited support, one-on-one coaching, educational events, group travel support, and the in-house client management system called myTravelCRM. They have also offered marketing advice to Advisors mostly including boot camps and group camp events, basic marketing essentials, and regular updates via newsletters and blogs. Now, in a recent press release, they have announced an increase in what they offer in regards to marketing a travel agency. Read the rest of this entry »

The myths and legends of Scotland are fitting of the storyteller culture it is. The tales call forth the natural surroundings of foggy coasts and cliffs. With more than 790 islands along its coast and hills as far as the eye can see, Scotland has plenty of true wilderness to explore. Its cities are reminiscent of the Middle Ages that coexist with the growing modern world. Add hospitable and down-to-earth people – you have an amazing destination for the traveler all around. Read the rest of this entry »

Most visitors to Mexico head straight to the country’s stunning beaches, and there’s certainly nothing wrong with that. However, there is an abundance of delights in store for those who venture beyond the beaches to Mexico’s beguiling magic towns. The Mexican tourist board has selected 132 pueblos to be included on a list of so-called ‘magic towns’. The towns are chosen for a combination of characteristics, including culture, architecture, natural beauty, cuisine, and indigenous history. Read the rest of this entry »

Our last article showcasing Costa Rica Dream Adventures included the thrill of walking along suspended bridges over the jungle forest below. And for the more adventurous there was ziplining through those jungle canopies, as well as how their safety standards for this experience are top tier.

CRDA’s customized Costa Rica trips are a traveler’s dream. But what about the support the traveler gets while indulging in the best this country has to offer? What about the travel advisor?

My first interview with Lisa Watson went great. She was easy-going and her dedication of work to the creation of FyndTravel was obvious. However, a dead computer on my end took all text and recordings with it to the scrapyard. Chaos happens, I suppose.

We tried again and, as expected, I found the conversation just as enjoyable and informative.

Lisa started our conversation by pulling up a screen share Read the rest of this entry »

In a bold stride to strengthen its dedication to advisor education and training, American Marketing Group (AMG) has grown its professional development team, focusing on delivering the exclusive benefits of its innovative programs to a broader audience. With the recent appointment of Diana Hnatov and Clare Burke, advisors affiliated with AMG’s renowned travel agency networks—TRAVELSAVERS, NEST, and The Affluent Traveler Collection—can expect significant advancements in their professional development journeys. Read the rest of this entry »

Bill Coyle has become an essential travel industry resource with over 30 years of experience leading his own brick and mortar travel agency, serving on several agent advisory boards, and advocating for travel advisors on a national level with the American Society of Travel Advisors (ASTA). His experience empowers and educates KHM Travel Group’s agents as the Vice President of Agent Engagement. As KHM Travel Group’s first-ever Limelight Award recipient for going above and beyond, Bill brings a spirited passion for travel in all his professional endeavors and continues to book travel for his longtime clients. Read the rest of this entry »

It’s difficult to imagine Abu Dhabi before oil was discovered in the 1960s. Once a small community known for fishing and pearl diving, Abu Dhabi now sprouts from the deserts and stretches to the sky with heights previously unrecorded by humans. The extreme wealth of this city has also brought luxury beyond the standard. Let’s dive into Abu Dhabi, the capital of the United Arab Emirates and UNESCO City of Music.

Perched dramatically on a mountainside in Italy’s Liguria region, the medieval village of Triora, known as the “Salem of Italy,” has embraced a haunting history of dramatic, infamous witch trials. The town’s strategic position at 780 meters above sea level made it a crucial defensive outpost during medieval times. The village’s name derives from “Tria Ora,” meaning three mouths, referring to the three gates that once protected this fortress town. Its robust walls and commanding position earned it the nickname “Keys to the Alps,” as it controlled important trade routes between the Ligurian coast and Piedmont. Read the rest of this entry »

Central Holidays has been a leader in creating remarkable travel experiences since 1972. Together with their parent company, SGI, Central Holidays has been at the forefront of delivering travel programs, value, and service across Italy, the Mediterranean, Egypt, Africa, West Asia, and Latin America. Specializing in bespoke group and individual travel, their itineraries are comprised of luxury, ultra-customization, experiential journeys, and cultural adventures that bring destinations to life in unforgettable ways.

Slow travel is a grassroots approach that emphasizes sustainability, intentionality, and quality over speed and mass tourism. Slow travelers prioritize taking their time to get to know a place in its entirety – not just the main points of interest but also the culture, people, and everyday life. Unlike traditional mass tourism, slow travel emphasizes spending more time in each destination, experiencing local culture face-to-face. Rather than an effort to “tick off” as many places as possible, the slow traveler instead focuses on getting to know one place deeply Read the rest of this entry »

GUILFORD, CT—February 19, 2025, American Cruise Lines is pleased to announce that American Legend, the newest small ship in the company’s innovative Project Blue series, was officially christened in Key West, Florida last week. The celebration took place while the ship was docked at Mallory Square, just steps from the City’s vibrant town center. American Legend was visiting Key West along one of the company’s popular 8-Day Florida Gulf Coast & Keys cruises, which sail roundtrip from St. Petersburg, Florida. American’s new Florida itineraries are the only cruises exploring the Sunshine State that offer guests the exclusive opportunity to sail the region while remaining fully domestic, similar to the Line’s U.S. River cruises. Read the rest of this entry »

Romance Travel Forum, an exclusive B2B event focused on destination weddings, honeymoons, and other romantic occasions celebrated with travel, recently concluded with outstanding reviews, and strong optimism for increased business amongst participants.  Produced by Travel Show Marketing Group (TravelSMG), an independent event organizer catering to the Travel Advisor market, this exclusive event was held at the Secrets Moxché Playa Del Carmen resort in Mexico from June  25 – 29.  The sold-out 2023 edition was Read the rest of this entry »