We’re hearing it more and more. An increasing number of travelers are booking river their cruises closer to their departure dates. In previous years, folks planned and booked at least a year ahead, and while many still do, quite a few travelers are pulling the trigger only a few months before their planned sailings. The heads of river cruise companies tell us that they too see the trend. What’s driving it is anyone’s guess, but no one is complaining.
”We continue to see a late booking trend,” says Michael Lundquist, director of business development for CroisiEurope. ”North American travelers are still depositing on river cruises and barges for spring of 2025, and we are even receiving new group requests. We are pleased that demand for international river cruising remains high after the holiday season.”
Michael Lundquist, CroisiEurope’s director of business development, on a recent river cruise in Bordeaux.
There can be advantages to booking early. You stand a better chance at getting the itinerary, date and the stateroom you want. And some companies offer greater savings to those who book early. Still, some travelers feel it’s okay to wait to book.
When I look at River Cruise Advisor’s Get Our Recommendations form, only eight of the 40 requests for help that we received recently were planning for next year or later. The majority (17) wanted to river cruise within 12 months, 14 wanted to cruise within six months, and three were eager to go as soon as possible. Summing it up, more than 75 percent of those who asked for our help in the past couple of weeks wanted to river cruise before the year ends, and more than half of those wanted to cruise before the summer.
While I plan my hosted trips more than a year in advance, I do so because they take a lot of planning. But I’m a late-booker for business class air, and knock on wood, I have always managed to get a good fare. I hope my luck continues to hold for my barge trips this spring.
CroisiEurope tells us they are seeing both sides of the booking trend, people booking early and people planning for next year and beyond. The company is expanding its operations in North America to meet rising demand. “We have seen more travelers planning ahead and booking now for 2026, so we are happy that we opened for sale on our 2026 product earlier than ever before,” Lundquist tells us. “We are optimistic that river cruising demand will continue to grow in the North American market for 2025 and 2026 – and beyond.”
This article was originally published at River Cruise Advisor.