On June 5, 1956 Elvis Presley appeared on the Milton Berle Show. The entertainer performed the song “Hound Dog”, singing without his guitar. During the performance, Presley used hip and leg movements that were later to become his trademark, but which in 1956 were new to a mass audience. The performance created a controversy as news commentators called it “vulgar and obscene.” Caught off-guard, Presley explained that he moved the way the music made him feel. Television was outraged – until it became apparent that viewership increased dramatically as a result of each Elvis appearance. Ed Sullivan booked the young performer for an unprecedented $50,000 for three appearances.
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