TRO strives in every way to be an exceptional partner for its advertisers. Our electronic
platform is the best in the travel trade industry, and we work closely with our clients. Many
companies sell email broadcasts. What TRO does is fundamentally different. We
represent your company to the travel agency community. We ensure that the
travel agents who use our site, read our newsletters and receive our emails
know your company as a TRO partner. I personally oversee each and every campaign
to make certain the value for our advertisers remains high.

Richard Earls, Publisher, TRO
904-371-2991
rearls@travelresearchonline.com

   

Click here
to view the entire
TRO 2012 Media Kit

Includes testimonials from tour operators and cruise lines that have used TRO!

 

 


Scroll to the end of this page to see combination campaign pricing.
All rates are net to TRO.

Note - many ad units sell out early in the year and may not be available. However
we are happy to substitute ad units of equal value in such instances.

Total Database: 75,000+ Travel Agents

Click here to go to the TRO website.

 

Are TRO's emails effective? Others charge less! See what suppliers say about paying less and getting less -

"I just want to tell you that I love your advertising services. I've only used the email distribution option, but I get incredible response rates, often double or triple those of distributions sent through some of your competitor's channels -exact same email. You clearly have a loyal and responsive following and I commend you for that."

Meredith Hill, Hills of Africa - President

Which is more expensive? TRO emails that cost a little more but bring you business, or cheaper emailers that are not effective?

Advertising is only expensive when it doesn't work. Put TRO to work for you.


EMail Broadcasts

Click for sample
   
Dedicated broadcast to entire database of 80,000 travel agents
Highly effective, strong ROI
Broadcast linked for 2 weeks in Travelgram
1X - 5X
6 Pack
10 Pack

$ 550 each
$3,125
$4,250

Reporting Included
Listing in TRO site Travel Specials database included. Multiple email programs include an ROS banner ad and one week of Travelgram Call Out Ads (two weeks with 10 Pack).
 
TRO Site Banner Ads

(Log into site using "demo" as Username and password to view SAMPLES)
Rotating

 

     
     
Monthly $ 350

Click for sample

Brand Building Daily Exposure
Quarterly $ 575   Supports ROI on Email Broadcasts
Semi Annual $ 1020   Anchored ads include Run of Site
Annual $1,850   Reporting Included
Site Sponsor
$525 a Week


Click for sample

 

Brand Building Daily Exposure
Supports ROI on Email Broadcasts
Appears on every page of site
Reporting Included
   
TRO Home Page Anchor Ad

 
Click Here!      
Bullet Non-rotating banner ad, highly visible
Bullet Banner Ads reinforce branding
Bullet Appears in every TRO editorial
   
   
   
   
       
       
      $575 Week
 

 

   
     

 

Travelgram
Daily Newsletter
 

Click for sample
     
   
Large circulation (80,000+ October 1, 2010)
Supports ROI on Email Broadcasts
Multiple ad units
   
   
   
  Sponsor Ad  

$675 Weekly
This is the ad at the top right corner of the broadcast

       
 

Call Out Ad

  $625 Weekly
This is business card size ad in the first category at the top of the broadcast
       
 

Featured
Brochure

  $625 Weekly
Promote and distribute your company's brochure to thousands of agents
 
TRO Home Page Ads
and Supplier Profiles

 

Click for Sample
     
   
Banner Ads reinforce branding
Supplier Profiles provide advertorial
   
   
   
   
       
       
  Supplier Profile   $575 Week
 

Article

Sponsorship

  $575 Week (Linked from Travelgram)
     
   
 
Voyager Destinations Newsletters

 

Click for Sample
     
   
Custom articles travel agents can use on their own websites, blogs and materials

Multi-media videos and slideshows

Dedicated to a single destination and a single supplier

   
   
   
       
       
      $1275 Week
 

 

  $875 a Week for 4X commitment
     
Divider  
   
60-Second Geography


 

Click for Sample
  Content used by agents in their own newsletters
Highly visible advertising, widely circulated
Runs for a full week with 3 travel specials
One geographic location dedicated to first come supplier
Promoted in Travelgram
   
 

 

 

$575 per week

 
 
 
1:1 Interview


 
  Highly Visible and Widely Read
Personality Driven
Promoted in Travelgram
   
 

$575 per week

   

 

 
 
Divider  
Outpost Sponsor


 

Click for Sample
  Content used by agents in their own newsletters
Highly visible advertising, widely circulated
Runs for a full week
Highlights a tour operator's destination
Promoted in Travelgram
   
 

 

 

$575 per week

 
 
 
eBrochure


 

Click for Sample
  Can be posted anywhere on internet
Fast, almost no download time
Easier to use than PDFs
Easily Emailed and personalized
Individual pages or entire brochure can be emailed
   
 

 

 

$450 per brochure - Non Advertiser

Free for Quarterly Advertisers or higher, 1 per Qtr
 
 
Destea Marketing
Kits

 

Click for sample
  Travel Agent Marketing Kit
Centers on a Destination or Supplier
Gathers marketing materials in a single location
Epostcards, videos, travel specials
Hosted both by TRO and the Supplier's site
   
 

 

 

Variable based on size and content

 
 
TRO Webinars!

Recorded and hosted for you

click here for sample

  Includes an email broadcast announcing the event to 65,000 agents
TRO provides the Webinar Account
TRO records it for later playback to agents - extend the life of your investment!
Linked from Travelgram for 15 Days
Placed in TRO's Webinar Page and on your own website
Includes toll number and free Voice over IP sound.
 

 

 

$1,500 per Event
$4,200 for 3 Events
$6,500 for 5 Events
$12,000 for 10 Events

 
 
TRO Tour Operator Directory Enhanced Listing


  365 days a year, 24 Hours a day directory
Advertisers "Sort to top" in searches
May be updated quarterly
Video, audio, brochures, travel specials
Promoted by TRO via all media to 65,000+ agents
   
 

 

 

Basic listings are free to any supplier that works with and pays commissions to travel agents.

Enhanced listing: $720 Annually or free with any Quarterly Campaign (see below) or higher.

 
 

Click here to go to the TRO website.

Campaigns

Simply put, TRO campaigns work. TRO's method of combining all of its advertising units into coordinated campaigns provides travel suppliers with a combination of brand building and tactical marketing.

Some ad units sell out early, but we will substitute units of equal value!

 

Quarterly Sponsorship Campaign

  • Up To 6 EMail Broadcasts
  • ROS Banner Ad
  • 1 Week Outpost Article Ad
  • 1 Week Travelgram Call Out ad
  • Free Enhanced Listing TRO Tour Operator Directory
  • Free eBrochure

$3,450.00

 

Six Month Sponsorship Campaign

  • Up to 12 EMail Broadcasts
  • ROS Banner Ad
  • 1 Supplier Profile in TRO Homepage
  • 1 Weeks TRO Site Sponsorship
  • 1 Weeks Travelgram Sponsorship
  • 4 Weeks Travelgram Call Out Ad
  • 2 Weeks 60 Second Geography Sponsorship
  • 1 Week The 365 Ad
  • 2 Weeks Sponsorship of choice of Outposts, Deck Plans, Soundings. Today in History, or Agent Perspectives Articles
  • 1 Week TRO Anchor Ad
  • 1 Week Feature Brochure Travelgram Ad
  • Free Enhanced Listing TRO Tour Operator Directory
  • Up to 2 Free eBrochures

$6,895.00

 

Annual Sponsorship Campaign

  • Up to 18 EMail Broadcasts
  • ROS Banner Ad
  • 1 Supplier Profiles in TRO Newsletter
  • 2 Weeks TRO Site Sponsorship
  • 2 Weeks Travelgram Sponsorship
  • 9 Weeks Travelgram Call Out Ad
  • 4 Weeks 60 Second Geography Sponsorship
  • 2 Weeks The 365 Ad
  • 4 Weeks Sponsorship of choice of Outposts, Deck Plans, Soundings. Today in History, or Agent Perspectives Articles
  • 2 Weeks TRO Anchor Ad
  • 2 Weeks Feature Brochure Travelgram Ad
  • Free Enhanced Listing TRO Tour Operator Directory
  • Up to Four Free eBrochures
  • Free Remnant Space as available

$14,900.00

$14, 500 with 3 Webinar Package

 
   

Questions?

Richard B. Earls
Publisher
904-371-2991
rearls@travelresearchonline.com

 

Click here to go to the TRO website.